We're coming to the conclusion that H&G is at its best when it looks at works that others have already curated, like Zahid Sardar's piece on "Phaidon Design Classics." • ICONS OF DESIGN: 999 timeless objects that have shaped our world: What do the Heinz ketchup bottle and the iPod have in common? A look at "Phaidon Design Classics," a catalog of 999 machine-made icons. Writer Zahid Sardar talks to a number of experts and concludes that an object has to have a sustained emotional impact before it becomes a classic. We humbly suggest that a product's emotional impact is also a function of the way that product is marketed, and not just the product's design. For instance, just thinking about the iPod dancing silhouette people makes us smile.