ho hum....if I want vintage I will NOT GO TO HOME GOODS.....I'll hit a great flea mkt or estate sale.
They've missed the mark.....

where did the couch come from in the main post photo?

I don't like, in fact, never have posted a negative comment...But, this time all I can say is GAK!
Ewww...
Was there payola involved?

I love that French park chair!

As for "Keep Calm", I was under the impression that was over months ago.

Homegoods is a great resource for finding that one thing you are missing, I agree that you would not want your entire room to come from there, but when you are lacking that one pillow, vase, picture frame, rug, etc.... Home Goods is a great inexpensive resource for finding it. In my opinion pared with chinese food it makes for a great afterwork treat:)

Summer preview? Isn't it mid-August? I'm confused. That being said, I really like HomeGoods...we can't all have great flea markets in our area. They have some cute accent pieces! If it's not for you, don't post. No need to be negative. I'm not EWWing all over mid-century modern just because it's not for me.

The living room makes my eyes want to vomit from all the different patterns.

In my city, it's called Marshall's. Former name was Home Goods. The store you are showing is very fancy compared to mine. At mine, the pieces are mostly on shelves or scattered about the store, which also includes name brand clothing. Everyone I know goes there for some portion of their shopping and loves the hunt for treasures. Anytime of the night or day people are hauling out Oriental rugs or dining room chairs, lamps, sheets, huge mirrors. It is a fun store.

Marshall's, Home Goods and T J Max are all subsidiaries of the TJX corporation. I have seen since Home Goods has come to my area that the furnishings and accessories have a lot less damage and inconsistencies than those in Marshall's.

Homegoods is a great source for certain items. Rugs especially, if you are on a budget. Also table lamps. I probably wouldn't buy art there or much in the way of furniture, but there are great finds, and any time I need new towels, sheets, or kitchen wear, Homegoods is my go-to to get great products at reasonable prices. (Calvin Klein queen bedsheets for $30? Uhm, yeah!) I don't understand how you can hate that place if you like a good deal.

Summer preview? Thanks for sharing with us in mid-august when most of this stuff is gone and being moved out for fall products.

I agree I'd rather spend a fun day rummaging through a city flea market or a country antiques fair, but in lieu of that, a quick trip through the aisles of HG & finding that odd duck (yes they sell odd ducks) item you never knew you needed or wanted, can be just the thing.

i liked the overdyed turq rug... wonder if they have it... i have never purchased in the store as most of the stuff reminds me of "overstated" trends such as Steinmart has. I do have a friend who goes frequently and has found some cool things but i have found mostly overpriced junk. Most of my accessories are truly vintage or family pieces or handmade so I am not really wanting machine made in china knick knacks

Home Goods is a decent store for kitchenalia and bath stuff. Their decorative pieces are mostly "Made in China" junk. If you are lucky you can score a decent piece of furniture.
The most surprising thing about this particular presentation was that it was at least two months late, the featured things that were not at all impressive, and had misspelled words.
Not up to the usual Apartment Therapy standards.
The birdhouses were quite charming however.

It's interesting to learn the Marshall's, HomeGoods, T J Maxx relationship. I used to find amazing things at a Marshall's I visited regularly (this was in the 1990's). Orrefors crystal, Spode vases...Just great surprises. Unfortunately, the quality of their stores and their stocks has declined dramatically. At least in my area.

I visited our Homegoods store when it first opened and it was like a tchotchke explosion. The store was a total mess of items that had no function other than to fill a bookshelf.

Well, I would probably buy that seahorse trivet (phot 7) if I saw it.

HomeGoods, and the ocassional TJMaxx or Marshalls with HomeGoods sections are pretty good places to pick up a few odds and ends. They have a lot of things that didn't sell at Williams Sonoma, Macy's, Nordstroms, etc. I've gotten a few Ralph Lauren pillows, Cynthia Rowley Accent Pillows, and OXO kitchen gadgets there. It's usually cheaper than Target for kitchen gadgets and gear.

Holy negativity, peoples! Skip the post if you don't like it!

I love Home Goods and hope the new retail complex near us lures one closer to me. I always find a ton of stuff there. Yes, some things are tired like the "Keep Calm" mug but many other things are on trend, forward looking or just unique. I like to shop multiple ones for the most variety.

I had to double check the date on this post -- thinking that somehow it had been posted months ago & the site was glitchy. That said, I've found some great bedding, throw rugs, high quality pet toys & kitchen goodies at HomeGoods but agree with others -- I wouldn't furnish my entire apt with wares from HG. A few months ago I was shocked to find a vintage railroad cart (with a $350 price tag on it...though I've seen them go for 2x-3x that in local boutiques). After full inspection...it was authentically vintage from a fabric warehouse in the South. It struck me as so odd to have discovered it there, that I passed it up (thinking that I'd rather have such a find at a flea/antique market). Still wondering how it appeared there....

I love Homegoods, it's a great resource for those of us that can not afford regular department stores. That being said... you have to put out a bit of effort and go often to find the best deals. I usually drop by a couple of times a week on my lunch break to see the new stock.

I love finding a good bargain, so the "hunt" is like entertainment to me.

The Eww and Gak were because everything in these photos looks cheap, mass produced and poorly made (w/the exception of the vintage chair and possibly some rugs).
It all looks like it's going to end up in the landfill in a season or two.
I don't live in NYC, don't have access to great flea markets and don't believe in spending a fortune on "stuff."
I can appreciate ALL styles when done with creativity, thought and personality. None of those items have any special meaning to anyone. Why not live WITHOUT the cheap accessory until you find something that really speaks to you, means something to you or you created on your own.
You can find things at thrift stores and on craigslist. Save money and keep stuff out of landfills. Shouldn't your home reflect your personality and life?
If you can find a great deal on something at Home Goods, good for you! I just see too many people who have rush out and fill their house with things that have no meaning to them. Then soon tire of it.
You don't have to spend a ton of money to have good quality items, that mean something to you. Really, I don't see any treasure in these pics. Unless, the ONE and only vintage chair was under $10.

Yeh. I agree with the negativity. If I'm not near a flea market, I go to etsy, craigs or eBay and try to avoid the Made In China stuff

I've been both a store owner and shopper on Etsy since 2006, browse Craigslist once a week and have "vintage" furniture from aunts, grandparents and great grandparents. I recycle, share clothes/jewelry/bags with friends and family. I also have 4 empty rooms in our new home and if I can get a steal on a rug or throw (not buying that from someone used, sorry!) from a store like this to finish off my rooms, I'm thrilled. I'm not coming out with wheelbarrows full of "crap." And unfortunately, not everyone IS creative and needs help with a little affordable style.
Personally I saw the "vintage" chair as rusty and would probably get my clothes dirty. "De gustibus non est disputandum" as my Latin teach used to say!

I love Home Goods. My living room area rug is from there. Some of my dishes are from there. Bedding. Lamps. Like any other store that has kind of random merchandise, you have to check back to see what you might find. Right now one of the two Home Goods in my area has a chair I totally adore -- it's upholstered in brightly woven embroidered fabric from India. It is the happiest chair I ever saw! (Sadly, I don't have a space for it -- or rather, I already have a utilitarian chair in the only good location and can't afford the $500 to replace it. Still, it's one wonderful chair!)

(Oh, and I flea market every weekend in the summer -- there are good points about both options.)

HomeGoods is a great resource if:

1. You don't have the time or inclination to run around to a whole bunch of different stores;

2. You are on a budget and don't want to have a home devoid of decoration until either one of these limitations change; or

3. You are just impatient and want your rooms to have a more finished look sooner than later.

4. You are ok with reproductions and aren't really particularly interested in owning antiques

Aside from the whole buying locally, buying at flea markets....

I think the few times I've been in a Home Goods store I've seen many one thing out of thousands that looks like 1) something I would consider getting 2) wasn't broken, chipped or dented or 3) wasn't made so poorly it looked like very cheap and like it wouldn't hold up even getting it outside the store (see 2!)

Yikes, I think I drank a bottle of wine when I wasn't looking. How badly did I just butcher my own comment up there?! Ugh, sorry.

@ELYZABITH

I agree with everything you've said. In real life, you and I would be friends who shop together.

I'm not in NYC, and I don't know of a Homegoods in my area. We do have Marshalls & TJ Maxx. Although I don't visit either often, I have scored some amazing deals in their clearance sections. Much like a flea market, you must have the patience to sift through the dregs. I bought a Le Creuset pot there on clearance and recently adorable aprons for $7 each. They were cuter than the $30 one I had gotten a couple of months ago at Anthropologie.

Dear SunnygirlSF,
I think (and hope) that "Keep Calm and Carry On" will never go 'out of style'. I have a red poster in my office, a blue one in my bedroom, and a black and white in my living room. I give copies as gifts. It may sound like I have excessive number of these posters (and as I type this, it kind of does:)) but when I see that poster, I think of the 33,000 people who died in the Blitz, the Londoners who fought, prayed, and barely lived through that horrible horrible war, with a grace and bravery that has never been been seen in the general public. They went to dances while hearing bombs drop, stood on rooftops, and put incenduary bombs out with buckets of sand, sent their children off to live with strangers, slept on makeshift beds under the streets and came up to find their family members, homes, and friends gone forever. I think of my Granny sitting under her stairs waiting for the buzz bombs to pass over head and spare her street, and her neighbors. And when I am having a tough day, or week, or moment, I think of them and what they went through, and I realize that if they could do what they did, I can get through anything. And I hope that I have one tenth of their bravery and grit.

And on another note, I love Homegoods :)
Susan

-I love Home Goods - great place for gifts, kitchen stuff and the odd decoration.
-Well said @SUSAN4260! My grandmother lived through the Blitz so I respect and understand how important that sign is.

@vixvax Awesome. :-) You had posted on a type of paint recently and I wrote it down from your post! Clearly we'd be friends.

I agree that going to flea mkts and Rummage sales and Antiquing is a great way to find treasures for the home, but please be open minded about stores like Home Goods. Some people are just so "critical" of others ideas.

@Susan4260, you have given me a whole new perspective on "Keep Calm and Carry On!" Thanks for that!

@KELLIEINCA - Agreed! HomeGoods is one of those places that you have to visit regularly to find the best deals. (The ones in my area are usually paired with TJ Maxx, which makes sense considering they're the same company.) I primarily to visit HomeGoods to stock up on discounted Calphalon and Le Crueset items when I don't have time to take a day trip to the closest outlets.

I always liked the idea of a boutique decorated as a home with different rooms. I find the living area looks quite lived in and could be somenone's home. I would throw a few pillows on the floor but on the whole I do like their space presentation.

decogirlmontreal.com

Home Goods used to be a great place to find a lot of great treasures but in the past 5 years the quality of the merchandise has gotten worse and more expensive! I used to find some great bargains and the merchandise was one of a kind....now you just see the same cheap factory made junk in Marshall's and TJ Maxx.
I still go there for a find but never seem to leave with anything in my possession as I did in the past. Now it's only food.

Home Goods has some great stuff at times, in particular mirrors and lamps. Storage boxes, modern vases, pillows and bedding are sometimes good, too. To each his own, I say. I like the style of David Bromstead and he gets stuff there all the time.

I love Home Goods! I always get trapped looking at all the great stuff. I think some is still overpriced, but some stuff is great and really not a selection you can find at any other affordable place. And the lamp selection is fantastic, I always have to hold myself back because I don't need more lamps! And sometimes you can get some great clearance deals, I found a mirror with a great shape that I only see on $100 mirrors for $5. Ugly color, but paint is easy. The craigslist and etsy options are nice, but time-consuming (especially craigslist if you're looking for something with quality and a specific style and people tend to price the good stuff high). Also, with craigslist you have to drive across town to meet a *stranger* for something you can't guarantee the quality of until you arrive. And while I hope etsy stuff is good quality, once again, I don't know that this handmade item is quality until I've already paid shipping and actually see it and returns are more difficult.

I'm not a huge fan of TJ Maxx and Marshalls which we have both of, but maybe because the stores tend to be poorly cared for with stuff just thrown around and I don't enjoy shopping in a trashy feeling environment.

@SUSAN4260: I don't care if anything I want in my home goes out of style for the masses...what matters is how much I like / love the item. As long as you are happy with what you choose to adorn your home, you must "Keep Calm and Carry On."

Cheers!

Home Goods is the super sized version of the home decor section of a TJ Maxx or Mashall's store. I think TJX Companies found a hidden niche for reasonable priced home decor and have been opening large Home Goods stores that focus on housewares & home decor. They are generally more spacious, neater & cleaner, with higher end stuff and a greater designer selection than Marshall's or TJ Maxx.

I have found some great stuff in these stores, but you do have to search the whole place and grab what you like when you se it or it will be gone later. My favorite find was a Hollywood Regency white laquered & mirrored cabinet for $300 vs. $1,000 in other stores, stylish pairs of lamps for $50-$80 per lamp, fantastic copper pots for $20-$40 each (the Palm brand), Wusthoft & Henkels knives, nice bed linens (I've seen Pratesi sheets), ikat upholstered dining room chairs for $100, outdoor rugs, etc.

There are a lot of weird tchotchkes, but if you have a good eye you can find great accessories & kitchen stuff for a hell of a lot cheaper than Pottery Barn, OneKingsLane, & Restoration Hardware, etc. I must say the newer stores in the Bay Area are always doing a booming business (among all ages of people) every time I go in.

I LOVE Home Goods! So happy when one opened in NYC! I plan on purchasing a pair of lamps for my living room from there. I try and go twice a month to see what new items have been added. I may pick up a birdhouse. :)

Wow! So many negative comments. I live in California and we have a great one in my area in Elk Grove. They always have great little finds. It's a great source to find a cool vase, a painting, garden decorations, all kinds of things. It's one of my favorite stores.

Summer preview? In mid-August? How old is this article??? If you mean the preview of the end of the summer stuff, that would make more sense. Home Goods = TJ Maxx = Marshalls, they're all over down here in TX. And they're all somewhat hit or miss. But I guess that's when that special bargain pops up when you least expect it.

I love hitting the local Home Goods for some cheap accent pieces- especially since I cannot always go to a good flea market. I love how their NYC store tries to become a showroom. So much more inspiring than just scattering random stuff here and there.

I've been to one of the Home Goods stores were I live in Oregon. I think they have a great and unique selection of lamps and and general decorative items. I noticed that some of the prices on items were the same or more than at other retailers though. Some areas of the store was very low in inventory so not much to choose from such as the art area. I may have been in on the wrong day though!

Don't take your "stuff" so seriously. Shop where you want.

I love treasure hunting in Home Goods. Yea, I'm amused by some of the stuff and some of the prices. But I don't really want to go to a flea market to buy towels or sheets.I don't buy a lot there, but if I'm nearby with some extra time, I pop in and may buy something.

I also go for the entertainment. I love to listen to the shoppers there.

There's the suburban mom telling her daughter how to decorate her dorm room, first apartment, marital home. Mom is in charge if you listen. She's telling her the room will pop with this, or this will be perfect with that. It's hilarious. The poor girl isn't allowed to figure out her own style. Heaven forbid she make a decorating mistake.

I also like to eavesdrop on the gay male couples. They discuss together whether or not they a potential purchase is what they both want. I usally will maneuver over to see what has caught their eye. Their choices are usually classier and more creative -- to my eye -- than suburban mom's choices.

How many of your friends' houses do you go to and absolutely LOVE every decorating decision they make? Probably few if any.

Enjoy your home, enjoy your stuff, but don't fret about whether or not someone else shops at Home Goods. Why do you care?

Also, the more folks shop at Home Goods, the more great stuff for YOU at the flea market.

I love Home Goods because I like the hunt. Everything looks like it's made in China? Yeah, right. If it had a 1,000 dollar price tag on it and a brand name you'd be fawning.

Finding that one item that completes a whole look is wonderful no matter where that item came from. I'm so tired of the snobbery and veiled classism on AT.

I love Home Goods and have found a lot of great things in there over the years.
The key is to go often, be willing to come out empty handed, know your prices, and jump on the Score! when you find it.

Hear, hear Tamarind! Especially the last sentence. I've been an antique and vintage clothing picker for decades and would just love to see the look on some faces if they knew the item that they're cooing over for its hipster hood boutique "provenance" was pulled out of a dumpster by me.

And to Susan 4260, I've likewise written as you have about "Keep Calm..". My father experienced the latter days of the blitz in 1944 as a GI awating the invasion of Normandy so I have an appreciation of that history too. Don't have the poster but won't dis it either.

And there are any number of items pictured heer that if they were featured in a tour would inspire cries of "Can anyone tell me the source of....?" Like the park chair for instance.

Meh.

I spend every Sunday morning scouring my local flea market and lots of free time shopping low-end antique stores and yard sales near me. If I could, I'd show you pictures of my living room, with the awesome antique (1910s) school lockers, the old table piano turned back into a table, the big leather steamer trunk that is my coffee table, the mid-century school desk that is my end table.

BUT... those glass jars with the cool finials? Marshalls. The little end table lamp? Home Goods. You really can't tell a clean antique glass jar from a clean new glass jar.

And, as a flea market expert, I can tell you that a whole lot of what ends up there is someone else's previous Home Goods purchases. :)

I probably wouldn't buy a couch from HG - but I would buy accent chairs that I know are going to get little real use. Then, when they go out of style, I don't feel bad selling them to someone else and getting a new look for my living room.

I think a lot of people have been trained (by parents? consumer mags?) to be highly impressed by expensive furniture and clothing, and to be ashamed of anything that says "discount." I suspect we could take any number of those HG pieces and say they're from CB2 or Thrive, and people would look at them with different eyes.

HG will have a few things that really look good (and you hope they put on clearance soon) but the bulk of it is clutter crapola as these pics demonstrate.

The negative comments are so predictable! Yes, I like buying things from thrift stores, yard sales, etc. but I'm not above going to a retail stores and I love this store in particular. I think a layered, collected look looks best, too, but if every single thing in a room is thrifted it can look just as poorly done as if everything was bought new. I have two small children and I don't have time to troll through Craig's List, and go to estate sales and thrift stores to furnish/decorate my entire house. Finding that perfectly shaped thrift store lamp, possibly painting it and then finding a great lamp shade for it is an incredibly time-consuming process! And like some have said, these stores are great for discounted bedding and kitchen supples and other things you wouldn't necessarily buy at a flea market.

I want the overdyed rugs!!

I've never been there. Perhaps I will go on my lunch break today and see what all the controversy is about!

@susan4260 - Interesting. Your reason for liking the Keep Calm is exactly why it rubs me the wrong way. I feel like it is a piece of history that represents so much suffering and now people are making money off of it by selling it on cheap mugs made in China. It just seems to really belittle the experience of those who lived through such arduous times. Though I can certainly appreciate the flip side and see why it does just the opposite for you.

Agree with all the comments about this article NOT being up to Apartment Therapy standards. Definitely advertising-driven. And of course, I sometimes shop at HomeGoods, but I sure don't come to this site to see a disguised ad for it.

Thorndale, you make some good points and they have also occurred to me although I am obviously more in Susan's camp. The reason I wanted to respond to you is to let you know that I appreciate the respectful tone of your remarks and that you were able to appreciate and respect Susan's feelings on the subject. while still presenting a differing viewpoint. An approach too little taken these days. And anyone is free to point out that my earlier comment on this thread could be perceived as a tad "huffy"......

I'm suddenly wondering if what of the current crop of Keep Calm stuff that escapes the landfill will be collectible and sought after in forty years or so. What possible meanings could be attached to it then?

Holy Home Goods overload!! The photos make me crazy with all that crap shown together!! I'm a fan of the store from time to time. Cheap pillows when you need a little pop of something, nice sheets, serving dishes, beach or bath towels, lamps. Not my only decor outlet but it's a source fo sho.

I must find that ginger jar!

I love browsing homegoods, though usually for stuff like floormats, kitchen items, cushions. NYC homegoods must be some bizarre place, though, if it can be benefited by having a showroom and preview. o.O New stuff just comes in all the time, what is the point?

The orange paint on the fireplace is just superb! Does anyone know what paint color that is...or a similar color? The bright white mirror, bookshelves and orange paint are brilliantly done! Bravo!

Homegoods is just like a flea market ... mostly cheap junk, but if you go often and look at everything, eventually you find one great quality piece that you love. That said I think I met my quota already this year and judging from the pictures it'll be quite a while before I find anything there again.

I love this (living) room! The color, the patterns, the light! The orange, the mirror, the patterns. I personally love a multitude of patterns and colors. I hate that boring, clean lined, mid century crap. I think it is beautiful, stimulating, creative and fun.