There's a lot about this that makes sense, and a lot that just sounds so strange to us. Basically, you create private pages with special messages for loved ones, as well as add your contacts so that someone can "activate" it and let them know of your death and services.
What makes sense about it is once you have children, you do start thinking about writing a will and having things in order.
Here's a quote from the company:
"No one tells you that as soon as you have a baby you'll start thinking about death. When my first son was born I started worrying about what would happen to him if I died before he was grown. How would he ever know how much I love him", says Michele Sommers of Chicago IL."
True, but is BCelebrated the answer? For some people, it may be. You can also add photos and videos and other important information for your loved ones.
But what about having all your contacts notified by email of your death and memorial services?