Hot or Not: BM Aura Paint

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With Benjamin Moore's new Aura paint just out, we wonder if anyone has an opinion yet. It's an 100-percent acrylic, low-VOC, green-friendly interior paint that meets all regulatory guidelines in all states and comes with a new colorant system: ColorLock. Is it real or is it hoo-ha?

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.