Green or Not: Bodum is the Greenest Way to Brew Coffee?

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Flipping through a magazine the other day, a brightly colored ad for Bodum coffee presses caught our attention. It looked something like the image above and advertised the Bodum coffee press as the greenest way to brew coffee. No disposable filters. No need to plug it in. And french presses do make great coffee. What do you think?

Image: Bodum