Hot or Not? Ikea "Embrace Change" Ads in the DC Metro

Hot or Not? Ikea "Embrace Change" Ads in the DC Metro

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Rachael Grad
Jan 12, 2009
As DC prepares for Inauguration Day next Tuesday, IKEA is marketing on the "change" theme from Obama's campaign. The metro station at Gallery Place/Chinatown is filled with yellow and blue IKEA ads. We enjoy art in the metro, like the colorful murals in the U Street/African-American Civil War Memorial/Cardozo. But these IKEA ads seem overwhelming, and a little strange because there's no IKEA in the District (the closest within an hour drive are in Potomac, Virginia and College Park, Maryland). What do you think of the IKEA ads? Survey and more photos below the jump...
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