"so easy, even your husband can do it!" !?!?

i'm a woman, and even i find that insulting.

how awful

Agree with molly h. Can you imagine an ad for, say, some device that allows you to do something mechanical/automotive related being marketed as "So easy even your wife can do it"? Really dislike this wink-wink "aren't men incompetent" marketing trend recently... my son has definitely picked up on the sexism involved, and it bothers him, too.