Hot Tip: Behr's Virtual Color Center

Hot Tip: Behr's Virtual Color Center

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Sarah Rae Smith
Jan 13, 2009

We've seen other virtual paint tools before but since we have been looking for a new color for our bedroom, this one has consumed a great deal of our time. Hate second guessing yourself when it comes to accent colors? Well no more with Behr's Colorsmart process. Click through to see how it all works...

To start, head over to Behr's website. Next we clicked on "Explore With Color Smart" and went into their "Virtual Color Center" section. From there the site allows us to pick several colors and it provides a wealth of information about the colors and finishes we chose. It's definately a great way to kill a little time on a Monday where we are still wishing it was the weekend and procrastinating a little of our work.

Here's a few highlights from the Behr website:

  • Enhanced Interface: Overhauled with the consumer in mind, the new site is easy to use and easy to navigate. Drop down menus organize information into an easy-to-follow format.
  • Virtual Color Center: Replicates the retail experience for online visitors. Do-it-yourselfers are able to browse color cards, color families, stripe cards and product brochures.
  • My Color Samples: Using color hotspots, visitors can collect the rich and dynamic hues used throughout the site and save them to a Workbook for future projects or add them to a Shopping Cart to purchase samples.
  • Inspiration Gallery: Wide-format, magazine-quality images draw the eye in and inspire visitors to do more with color. The new site also gives visitors the opportunity to spark their imagination with expert style, design and color advice from the experts at BEHR.
  • Sheen Selector: First-of-its-kind interactive sheen tool lets customers see the reflective value of different sheens, allowing them to select the most appropriate product for their home decorating project.
  • User-friendly Product Categories: Product detail pages offer consumers a wealth of information from product descriptions to safety information to related products.
  • Robust How-To Section: Easy-to-read and easy-to-follow, includes preparation and clean up guides, step-by-step instructions, how-to images, recommended BEHR products and suggested equipment.

    Thanks Charles and Hudson for the headsup about a fun new online tool!

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