A Designer's Rebellious "Art Deco Luxe" Apartment

A Designer's Rebellious "Art Deco Luxe" Apartment

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William Strawser
Sep 20, 2016
(Image credit: William Strawser)

Name: Gretchen Maull of GG Maull
Location: Tribeca / City Hall — New York, NY
Size: 1,800 square feet
Years lived in: Rented 2 years

I absolutely love seeing cleanly designed spaces that aren't afraid to work with bold graphic patterns and colors. This beautifully designed home in the heart of Manhattan has everything that you'd want to see in a modern luxe New York apartment. Fashion and handbag designer Gretchen Maull of GG Maull incorporates energetic patterns, luxurious fabrics, and a rebellious attitude throughout.

(Image credit: William Strawser)
(Image credit: William Strawser)

Apartment Therapy Survey:

Our Style: Art Deco Luxe meets Rebelliously Sophisticated

Inspiration: I was designing the interior décor for this apartment while simultaneously developing the brand identity for GG Maull (my recently launched accessories brand), so the overall sentiment is the same — ­a bold mix of the sophisticated, the luxurious, and, without question, the rebellious. Not unlike how I might describe myself! The rebellious, edgier elements you can see in the wallpaper, the art by Maya Hayuck, and the smoked mirrors throughout. The more sophisticated, luxe side reveals itself in the Tibetan black quartz crystal lamp, the brass dining chairs and the abundance of plush velvet.

Favorite Element: The entryway. Black, white and gold is a favorite color combination of mine. I trust that it will always look good. The Zak and Fox wallpaper I used as inspiration for the lining and packaging of all my handbags.

Biggest Challenge: As cliché as it may sound…never enough closet space! I try to keep one of every handbag I design which, after eight years of designing, really begins to add up! I have bins upon bins upon bins.

What Friends Say: Everyone LOVES the view. Usually no one even comments on all the interior designing I have done, they just love the views of the bright lights and big city.

(Image credit: William Strawser)

Biggest Embarrassment: Being a young designer, my resources are limited, so right now my apartment is doubling as my sales and press showroom. I made the space picture perfect for this shoot, but usually my dining room table is covered with bags, leather and hardware and people are coming and going non-stop. It can become quite a mess rather quickly, although I do try to keep my desk organized.

Proudest DIY: I purchased the Filmore bookcase from Mitchell Gold Bob Williams but once it was in the living room, it didn't have the right amount of depth or feel luxe enough. I took a risk and glued a smoked mirror to the back of the bookcase and it magically changed the entire vibe of the living room.

(Image credit: William Strawser)

Biggest Indulgence: Without question the Kelly Wearstler Studio Dining Chairs.

Best Advice: Invest in pieces and objects that make you happy. When I started with each room, I thought about the few key pieces that my husband and I loved or wanted in the room and then designed everything around them, like the Missoni carpet we inherited from my mother-in-law. My other piece of advice is to not go overboard (from someone who has a tendency to go overboard). It's important to remember that not every piece of furniture can be a showstopper!

Dream Sources: Damien Hirst Butterfly Kaleidoscope Painting; Moving Mountains Palmyra Lamp; 1st Dibs – anything from the Art Deco time period; Kelly Wearstler – furniture, accessories, pretty much anything!


(Image credit: William Strawser)

Thanks, Gretchen!


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