How Do You Get People to Wait for a Walk Signal? Dance!

How Do You Get People to Wait for a Walk Signal? Dance!

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Tara Bellucci
Sep 22, 2014
(Image credit: Smart Car)

Smart Car came up with an idea to keep pedestrians from dangerously crossing the street against traffic: they made waiting for the walk signal fun. The dancing traffic light has a corresponding booth where people show off their moves, and they're projected onto the signal in real time. The result? 81% more people waited for the light to change.

The Dancing Traffic Light | Swissmiss

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