You're at the airport, about to check in for your flight. Suddenly, you're offered the chance for a free vacation to an exotic locale. The catch is, you have to change your plans on the spot and commit to going before knowing your destination. Would you do it?
Departure Roulette, a campaign designed by Wieden + Kennedy for Heineken, offered random travelers at JFK airport the option to check in for their scheduled flight, or push the button to leave for a dream destination immediately.
Most people didn't take the leap, opting to fly as scheduled for work commitments or bachelor parties. But a spontaneous few ended up with free trips to Portugal, Laos, Thailand, and Cyprus.
I like to think I'd be brave enough to embrace the unknown. Would you drop everything for a dream vacation?Read more: Heineken is Offering Exciting Free Vacations . . . But Only To The Truly Spontaneous | Co.Create