Departure Roulette, a campaign designed by Wieden + Kennedy for Heineken, offered random travelers at JFK airport the option to check in for their scheduled flight, or push the button to leave for a dream destination immediately.
Most people didn't take the leap, opting to fly as scheduled for work commitments or bachelor parties. But a spontaneous few ended up with free trips to Portugal, Laos, Thailand, and Cyprus.
I like to think I'd be brave enough to embrace the unknown. Would you drop everything for a dream vacation?Read more: Heineken is Offering Exciting Free Vacations . . . But Only To The Truly Spontaneous | Co.Create