How To: Avoid Being Greenwashed

How To: Avoid Being Greenwashed

Stephanie Kinnear
Jul 17, 2007

It's seriously unfortunate, but it's true: Some products and companies that call themselves "green" are simply not.

It can be tricky separating the good green stuff from the greenwashed stuff. But it's worth the extra effort, and it can be done!

Start off by taking a look at "Avoid Greenwashers' False Claims: How Do I Know I'm Buying Green" by Eric Corey Freed, a highly respected green architect.

Freed, who is also the author of Green Building and Remodeling for Dummies, advises readers to look for particular certifications, ask questions, and set priorities.

The article, which appeared in the July/August issue of Natural Home Magazine, contains an easy 4-step process that'll help you avoid buying anymore greenwashed products.

And, the article's wonderfully useful sidebar provides an additional six questions you should ask yourself every time you whip out that credit card!

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