The basic gist of what has happened: LinkedIn is looking to use you and your information to advertise in similar fashion as Facebook, using your personal data to serve up customized advertising to your own network of friends. In our opinion the biggest issue we have with this is not the use of your information in advertising, but how they went about it. Instead of offering you an opportunity to give permission to use your personal info - including name and photo - for their advertising scheme, they decided to make it a feature you'd have to actively opt out of. This is annoying because the option is stored in a seldom used area of LinkedIn's settings, a bad example of how to lose the trust of your own users. To turn of LinkedIn's auto-advertising feature do the following:
- Sign into LinkedIn.
- Click your name in the top right and click on the "settings" tab.
- On the Settings page select the "Account" tab in the bottom left.
- To the right of the Account tab choose the "Manage Social Advertising" button.
- A pop-up will appear and be sure to uncheck the box giving LinkedIn permission to use your info for social advertising.