For the amount of times we've cursed bad photography on Craigslist, we've equally been the perpetrator of said photos. Sometimes it's hard to put in the time and effort to snap great shots of your junk, but in our experience the time you invest in photos pays off with a quick sale. We got together a few brains from the Apartment Therapy collective to come up with a comprehensive list of tips on how to sell your junk through beautiful photographs.
While we concentrate on Craigslist in this post, the following tips are helpful whatever site you may be using to sell your wares, be it Craigslist, eBay, or Etsy.
What You Need
Equipment
A decent camera -- no phonecams unless yours has a stellar shooter built in.
A tripod, or something that can stand in as one -- a stack of book or a wine glass.
Tips
1. Clean what you're selling so it looks its best. No one's going to want your coffee table if it has dark mug circles and caked in granola all over it.
2. Pull your pièce de résistance away from nearby furniture, or pull the nearby furniture away. "I want to see the desk," our very own Taryn Fiol told us. "Not your file cabinets or TV stand." That said, Taryn suggests that when selling furniture, include one snapshot that features a common item, such as a newspaper or magazine, in the photo so people can better imagine your item's size.
3. This may seem obvious, but clean up around the house. No one will want to come over to see what you're offering if your place looks like frat house post pledge week.
4. The folks at AT DC suggest not using product shots ripped straight from the company's website, "We want to make sure it hasn't been painted or scratched."
5. Use some sort of solid color backdrop. If your items are on the dark side, use a white table against a white wall as your backdrop. If your items are on the light side and are washing out with the white backdrop, find a clean, solid color bed sheet to rig up as your stage.
6. Natural light is best. Even if you have to take it outside. If you can’t shoot outdoors, shoot indoors during the day so there’s some light. Sara Kate Gillingham-Ryan of The Kitchn suggests that, "in lieu of a flash, steady the camera with flash turned off on a tripod (or a pile of books, wine glass, etc). Flash is a last resort."
7. Photograph the items from several different angles. Craigslist allows you to add four photos, so use up all your slots. We suggest full product shots and side shots, plus a close up of notable areas, and one that helps with size comparison if applicable. Shoot from the product's level and avoid aerial shots, which can be hard to figure out if you're an outsider.
8. Don't forget to shoot your backside (no, not that one!) "I was shopping for a couch on Craigslist but needed to know what the back looked like because it was going to face my entryway," Taryn informed us. Just because you had your furniture set up a certain way, doesn't mean that others will do the same.
9. AT DC contributor, Colleen Quinn, suggests, "if there is a scratch or imperfection, try to get a good picture of that flaw." We suggest using the macro or flower setting on your digicam for clear and detailed close-ups.
10. Open it up. If you're trying to sell something with doors or drawers, or a piece of technology like a printer or scanner, open it up and show detailed shots within. Illustrate that your scanner glass top is in peak condition or that your console has super DVD storage.
Additional Notes: For help on how to write-up your ad, check out helpful tutorial's from ATLA and AT Chicago.
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(Images: Craigslist ad, craigslist; wine glass, axyr1s), all other images Sarah Rae Trover)









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Apart from poorly taken photographs, I find Craigslist limiting in the size of the pictures that they allow you to post in the listing. After having spent the time to take great photos, there is a workaround to get higher resolution pictures into your craigslist listing. You would need to host your pictures on Flickr first and then copy the picture's URL and paste it into the listing.
This is a listing that I did for my wife. I used the medium setting, but you could use any setting offered.
Here is the posting - http://toronto.en.craigslist.ca/bra/art/1605163751.html
Also, do some post processing in Photoshop, lightroom, picasa, etc. Don't do anything "tricky" but clean up the images and correct color cast.
Taking a photo of your couch then pulling up the shadows and fix the saturation/hue of the couch to its true life color makes all the difference in the world.
Clean your nasty house!!! This cant be said enough, I do not want your couch if I knew it came from your garbage ridden cave-like living room.
You forgot to add: "Then wait for the spam emails if your item is listed above $100, the spam emails promising work-at-home wealth, the flaky attempted transactions, and the RIDICULOUS "offers" of pennies on the dollar."
Craigslist, goodtimes.
Any number of high resolution photos may be posted in a CL ad as long as they are hosted on another website and the proper HTML code is put in the ad text. I use Flickr to host my photos. Here is how I do it: once you have your photo up, click on the link "all sizes" and then scroll down to find the html code to insert into a webpage, or in this case, your CL ad text. This will produce much better looking, larger images in your ad.
Can anyone tell me the manufacturer of those shell chairs?
Cheers.