
Our mailman loves it when we get magazines in the mail. Not because he likes carrying them around, but because he gets a chuckle out of what our title is on the address label. Our Domino subscription calls us "Lady," we're "Professor" at Readymade, and the I.D. magazine address label says "Ambassador." We feel pretty special being elevated like this, but we don't do it just for fun. We do it to track the junk mail that goes along with magazine subscriptions...

Did you know that every household receives on average only one piece of personal mail each week and 18 pieces of junk mail? And that 100 million trees are destroyed to make junk mail every year? What a waste.
Last year we signed up for the Do Not Mail Registry which cut down on junk mail, but still noticed a lot of our unwanted catalogues were addressed to one particular misspelling of our name. We had a magazine subscription with that same odd misspelling, so we wrote them and had them stop sharing our name with advertisers. Ever since then, when we subscribe to a new magazine, we put a unique title in front of our name in order to track whether they sell our name to junk mailers.
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When we moved two years ago, the new mailman looked at us funny for a while, like, "are you really... an... Admiral?" When we told him no, he loved the idea and laughs every month he hands us one of our magazines addressed that way. We were particularly bummed when "Budget Living" went under because we no longer get anything addressed to "Chancellor."
Comments (29)
I had a friend who did something similar, but using his middle initial. Every time he subscribed to something, or ordered something from somewhere, he used a different middle initial and he was able to track the source of his junk mail.
this is a brilliant idea! Once when my mom subscribed me to a magazine using my first two initials and last name-as D.R. "smith"; I suddenly started getting weird junk mail addressed to "Dr." or "Doctor" smith...
clever.
but once you realize where it's coming from is there a way to contact the source and let them know not to send any more junk mail?
That's hystericall funny and brilliant.
Domino frustrates me to no end. it never shows up and then they randomly reimburse my credit card for the subscription and then I have to call and they recharge the wrong amount and on and on. I am starting to take it personally...
Art - I worked for a not-for profit for a number of years, and it was standard practice to "trade" lists with other not-for-profits (wouldn't someone who has a membership to the aquarium want to receive notices about upcoming shows at the contemporary art museum?). This is how most junk mail is created; either through a trade or sale of patron/customer lists, or the parent company will distribute the info among all of its affiliates.
However, the more savvy patrons would do one of two things: the first time they contacted any one of these organizations, they would asked to be put on the "do not sell" list (in other words, the organization could not give the patronâs info to anyone for any reason) or, once they tracked the junk back to the source, would call and ask us to do what they should have done on the first day - ask to be placed on the "do not sell" list. It's very easy for companies to do this, as most often all they have to do is click a box on your account page.
It may take a few weeks for the junk to trickle down to a stop, but it is a fairly effective operation.
Excellent!
This is a great idea!
But what I'm really curious to know is:
Where can you subscribe to get Living Etc in North America??!! I thought it was only a UK subscription, and that I'd be subject to overpriced, late book chain copies forever!?!
Thanks!
We do something similar in that when we sign up, we use the name of the magazine/organization/whatever as our first name... so we would subscribe to Domino as "Domino Lastname."
We tried the initial thing but this makes it MUCH easier to see who's selling lists to whom.
ok... so who sells your information most? and to whom?
To control catalogs you can go to www.catalogchoice.org and enter the company name; they do the rest and it's free. Doesn't cover junk mail other than catalogs but that's a lot of paper.
When I started paying closer attention to the ones I'd routinely get and toss, I realized most were from companies I bought one thing from and probably never would again.
My friend Tom has done this for 20 years or more and by now has a crazy convoluted system of pen names for his mail.
I don't get much junk mail, but I am getting tired of the fake fancy invites from Donald Trump for some sort of financial seminar. I get them every other month or so.
I love this idea and am going to have to try it!
Catalogue Choice is a great idea but a limited success - most vendors just ignore the request, some reject it outright. I listed the 99 catalogues I get, with limited success.
I'd love to know how I ended up on Lane Bryant's list - I'm a size 8!
Remember: if you're a someone's customer, they have the legal right to call you, send you stuff, whatever. And "customer" means of the conglomerate, not just the individual company.
Taureg - along the lines of Lane Bryant, someone out there thinks I'm a senior citizen (I'm in my 30's). I get stuff from the AARP all the time. :)
genius!
@purplemonster - Brilliant. I don't have to remember what title I used. Taking this one step further I may combine your idea with the different titles. I would love to be called Ambassador West Elm.
@MeWindow - thanks. It's actually kind of interesting to see where the lists are coming from. I love the title thing... I may have to incorporate that as well.
@closertotheocean - Lately it seems that Coke is spreading our names far and wide. I always uncheck the "share your name with our partners" but we redeemed Coke points for a magazine subscription. So perhaps since that magazine was from a giant publisher, now we get bombarded with all the rest of their catalog.
Just an FYI, since many places don't require confirmation before a sign-up, other people could be adding you to the Lane Bryant or AARP or Visit West Virginia lists as a joke/torment. Not that I have ever ever done that before at all.
I've noticed that 95% of my junk mail comes addressed to my maiden name which I haven't used in 9 years, and at least a dozen moves (through various cities, continents, apartments) ago. That Mac Warehouse catalog is working REALLY hard to hunt me down.
Now I mostly only get tons of those 20% off Bed Bath & Beyond coupons, which I welcome with open arms.
I don't get a lot of junk mail surprisingly. Most of it is credit card offers, which I ignore. My mother gets a little more because she signs up for stuff more than I do. She gets mostly coupons and promotional things though. We don't have a problem with magazines. We subscribe to Domino but haven't been bombarded with any unwanted magazines, thankfully. Now I'm going to avoid signing up for anything more than ever and tell my mom to do the same.
that's a great idea to track where your junk mail comes from. a friend of mine sent me this link to help stop my junk mail and i subscribed. it works pretty well, but if you buy just one thing from any company just one time then it negates the attempt, but in case anyone is interested:
http://www.stopthejunkmail.com/index.cfm
LilyC - chances are your pharmacy/drug store is giving out your info. In my 20s I was diagnosed with a condition that is common in senior citizens. After my prescription was filled, I was contacted by AARP, life insurance companies, etc. I also received baby-related junk mail when I took prenatal vitamins and a "follow-up" phone call when I bought a box of hair color with my credit card. I tried most of the major NYC pharmacies and only Walgreens hasn't sold my info (at least not that I'm aware of).
Tambam - you can subscribe on the livingetc website - it s $108 for 12 issues.
I want to know how to get a subscription to Living Etc and Real Living Australia in the US (without having to pay an arm and a leg). Does anyone know how?
Just one last follow up to K T G's point about telemarketing: not-for-profits, if I remember correctly, do not come under the same rules as for-profit companies (Policeman's Fund solicitations versus Long-Distance Carriers), so they are not required to stick to the do-not-call list. However, I can say that at my theatre we worked very hard to keep people off the list who did not want to be there. Why p*@s off people that you want to spend money at your business? If they need info about your program, they know how to get it!
STYLeyes - Livingetc at $108 is less than their usual US subscription rate of $150. $108 is $9/issue which is about what I pay at Borders/Barnes&Noble etc. I don't think you can find it cheaper! If you can I'd love to know too.
Try www.41pounds.org They contact dozens of marketing companies, and catalogs you choose, to take your name off marketing lists for 5 years. And they guarantee their service. Worked for me!!
This is brillant! And hilarious.