How to: Track Junk Mail

How to: Track Junk Mail

Jeanine Brennan
Jul 22, 2008

Our mailman loves it when we get magazines in the mail. Not because he likes carrying them around, but because he gets a chuckle out of what our title is on the address label. Our Domino subscription calls us "Lady," we're "Professor" at Readymade, and the I.D. magazine address label says "Ambassador." We feel pretty special being elevated like this, but we don't do it just for fun. We do it to track the junk mail that goes along with magazine subscriptions...

Did you know that every household receives on average only one piece of personal mail each week and 18 pieces of junk mail? And that 100 million trees are destroyed to make junk mail every year? What a waste.

Last year we signed up for the Do Not Mail Registry which cut down on junk mail, but still noticed a lot of our unwanted catalogues were addressed to one particular misspelling of our name. We had a magazine subscription with that same odd misspelling, so we wrote them and had them stop sharing our name with advertisers. Ever since then, when we subscribe to a new magazine, we put a unique title in front of our name in order to track whether they sell our name to junk mailers.

junk mail from our former Blueprint subscript...

When we moved two years ago, the new mailman looked at us funny for a while, like, "are you really... an... Admiral?" When we told him no, he loved the idea and laughs every month he hands us one of our magazines addressed that way. We were particularly bummed when "Budget Living" went under because we no longer get anything addressed to "Chancellor."

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