Very often we find ourselves focusing on the wrong thing when we look at ads and marketing material. For instance, this image from the website of Danish wallpaper and wall sticker purveryor Ferm is actually a promotion for their "Fly on the Wall" bug stickers. We find ourselves staring at the coat rack instead, which is California beautiful in an elegant, earthy Nakashima way. We like the way it casually notches upward after doing horizontal coatrack duty. Seems easy enough to DIY, once you find the perfect specimen. Use curtain rod mounting brackets and S-hooks . . . and when you're done, send us a picture!