What would Eva think of this Target copycat of her Classic Century sauce boat? And why do I care, when I'm not up in arms about other copycats? The controversy over design "idea theft" is not new, but I've been thinking about where the line is for me. I've decided it's when I think the copycat is disrespecting the integrity of the original.
For the most part, I like to abstain from this specific design discussion. But I'm interested in where the line is for you. And I'm not going to get into intellectual property law, I'm talking gut integrity.
For me, it's one thing to rip-off the anglepoise lamp and make a much cheaper version. Although designers may not agree, I simply cannot afford items over hundreds of dollars. And anyone who knows about design anyway will know when someone has a knockoff Eames in his or her living room versus the real deal.

Note the above as an okay example for me: Édouard-Wilfred Buquet's lamp, and Restoration Hardware's faithful reproduction. Restoration Hardward cites Buquet as a source, and other than this reproduction, Buquet's design isn't available anywhere else, as far as I know. (Besides auctions).
It's another thing to take Eva Zeisel's feminine-modern sauce boat, squish it, and call it a vase. To me — and this is an extreme example — it's like Mona Lisa without her face. Mona Lisa without her face isn't worth it. A Classic Century copycat without it's gracefulness isn't the same. And to add to that, this Target reproduction costs more than the original: Crate & Barrel sells the sauce boat for $47.95, Target sells the wide Kira vase for $49.99.
I believe in the free-market mobility of ideas in art, which allows art to work its way both up and down the economic ladder: "Design for All!" as Target advertises. At the same time, I bemoan the demise of the high-brow in an increasingly mass-marketed society. And this is the perfect example. This is a far cry from Dwell Studio, which designs a high-end line of bedding and a separate low-end bedding line for Target. This is taking a piece of art and corrupting it.
Obviously, everything is going to be inspired by something else, but what upsets me here, is that 1) Target isn't trying to make a Zeisel piece more available or affordable for the masses, and 2) there's a complete lack of even trying to do something different. Either outright rip it off for cheaper, or use it as inspiration for doing something different — and don't tell me that this is different because it's not different enough. It's lazy.
I appreciate that our culture allows for the dispersion of art, but I'm sad that it sometimes comes at the cost of what we hold to be most beautiful. Target took something modern and beautifully symmetrical and squished it. Sometimes, I guess, all you need to do to make something smart and postmodern is to squish the modern.
Where is the line for you? When do your design morals kick in and you abstain, and when you feel a free conscience in buying reproductions or copycats?

Comments (47)
the gravy boat/vase is so different(in all the wrong ways) i wouldn't even consider it a knockoff.
UGH!! I usually don't have a huge problem with knock-offs- especially if they aren't obnoxious. But here- I see the target version and think 'ick! what happened to that sauce boat I loved!??' The source is noticeable, and the design is SO not elegant!
I wouldn't classify it as a copycat. It's more like an homage, albeit a poorly executed one. But even when it comes to outright copycats, where do you draw the line? Is it okay if it's a knockoff Chippendale, but not a knockoff Eames? I have some hand-me-down knockoff Thonet #18 chairs, and I don't lose any sleep over it.
that vase is clumsy. calling it a "knockoff" is giving it too much credit.
I think it's a good question, Lindsey, because it gets at a much deeper issue of what is valuable about a design. Does a work of art - or vase - have an inherent value of quality or beauty, or is it worth something because of who made it?
the target version is misshaped and ill-proportioned. just wrong.
Hmmm - The Zeisel piece, besides it's intended use as a sauceboat, would certainly make an interesting vessel for a centerpiece arrangement of short-stemmed flowers, wouldn't it?
But the Target version wouldn't do so well holding gravy...
I wouldn't really call the Target vase a copycat... it's not even meant for the same purpose! If anything it's inspired by the original...
I don't know where I would draw the line... I don't have a problem with a piece that is inspired by the original, but not trying to BE the original. That's the difference for me... hard to draw a distinct line, I think it would have to depend on the piece.
Seems to me they are completely different ones a sauce boat and ones a vase. As someone else mentioned the sauceboat may make a nice center piece for short stemmed flowers, but the vase is meant for holding long stemmed flowers looks as though instead of being solid there is a hole at the top to hold the flowers
Maybe this is a better example: http://trickmybrick.blogspot.com/2009/11/nnnnnnnnooooooooooo.html
Although, I still hold that the vase is a total knockoff, even if it's not a sauce boat. There are many other ways to design vases.
Mostly, I want to know if it bothers you to buy knockoffs. When you will and when you won't?
I wouldn't call that one a knockoff at all. It's pretty obviously NOT meant as a sauceboat and Eva, whoever she is, is not the only person to have ever though of that gathered at the top look. As far as I'm concerned it's more likely that some thought, "hey, wouldn't it be neat if we did this?" rather than "hey, let's take this design, squish it up tall and make it uneven!" Maybe in the back of their minds was that gravy boat, but shapes like that kind of enter into a general aesthetic idea that we all draw from.
As for knockoffs in general, if I like it better than the original, sure. If I don't, then no. I have it easy, though. I like antiques, not "holy crap, why is this piece of metal so friggen expensive?!" Modern stuff.
We're considering the infamous Ikea DOCKSTA for our kitchen. I do feel guilty, because I realize what goes into good design and that a world full of $150 tables likely won't cover the cost. But since we'll never be bugged by the inferior details ... Yeah, we're going to take that much-needed $1,300 and run. Sorry, Saarinen.
Everybody seems so surprised, this is what Target does. They take a popular item and bastardizes it.
They have been know to hire a designer and and not use their designs but knocks off a similar copy. There was a Jonathan Adler design that was covered by AT, a while ago.
Hey, it's design within reach ;)
There's a fine line between an homage and a rip off. Much lies in the intent.
There's also a fine line between celebration of design and snobbery, and I'm afraid I see this discussion as the latter.
I always appreciate a sincere discussion of design ethics, but this is more akin to crying plagiarism wolf.
The two do not look nearly alike enough for the Target to be considered a rip off. They share an aesthetic, but I'd stop far short of crying foul -- after all, they don't even share the same function.
"But since we'll never be bugged by the inferior details ... Yeah, we're going to take that much-needed $1,300 and run. "
Do yourself a favor and spend a little more for the CB2 table with the metal base rather than the flimsy plastic base that allows the IKEA table to wobble...
...or try looking for a vintage Burke table - which is a closer and better quality knock-off from the 60's.
I'm an Eva Zeisel collector and I have no trouble with the Target vase. It doesn't pretend to be a Zeisel sauceboat or even a sauceboat.
Frankly, it's nice to see new design being inspired by the graceful lines and elegant curves of Ms. Zeisel's work from 50-odd years ago.
The way I see it... if I created a one-of-a-kind object and someone started making and selling something very similar (even if the purpose/function isn't the same), I wouldn't be flattered. I'd be annoyed (and that's an euphemism).
My line? Up there pretty high. Way high. Zero tolerance for knock-offs. (In this particular case, the vase may be inspired by Zeisel's work and that's okay in my book. This vase is clearly not Zeisel, so let it go. But the lamp? I wouldn't buy it, unless it was licensed and the rights holders got a bit of the action).
My reasons are personal, professional, ethical, microeconomic and macroeconomic.
Innovation thrives where intellectual property is held in high enough regard to be protected. Compare, for example, the wealth of design in Europe (which is protected under the Hague System for registration of industrial design) with the design in the United States (which only has design patents for protecting useful objects). Think again how, for example, China is so strong in manufacturing, however, lags in design. There is no reason the creative souls in China should be less innovative than creative minds anywhere else. And yet, why would a young person in China decide to be a designer, if his blood, sweat and tears work can be copied without any form of punishment? Structure-Conduct-Performance. That's the theory behind this argument.
What's more important? Good stuff or cheap stuff? Personally, I don't count the "I can't afford" argument as valid. Save. Wait. And savor. Good things come to those who wait.
"What's more important? Good stuff or cheap stuff? Personally, I don't count the "I can't afford" argument as valid. Save. Wait. And savor. Good things come to those who wait."
Well said.
The "line" for me? When the knock-offs become so ubiquitous that the original design starts to look like a decor cliche.
I find the vase more attractive.
i guess your budget really is the determining factor, but i think if you are going to buy something that you love, don't compromise with a knock-off or "inspired", just save awhile and buy your dream item. however, i think my eileen gray table that was 100 dollars rather than the original 550 dollar one is a good counterexample because sometimes originals are just ridiculously priced for some people.
AND the target vase is just bad, but i do admire target for being more design-friendly rather than other stores.
Couldn't we also insert the argument Designer vs DIY on the same principles? If I see a nice table and I don't have $3,000 to spend on it, but I do have the ability and tools to put one together myself, is that considered a knock off, stealing or inspiration? Maybe it's not a mass-produced item, but isn't that the same basic concept?
The Target version...it's not classy. It's tacky.
In terms of where I draw the line I tend to wait until I can afford the piece, whether it be furniture or otherwise. Unless, the piece is grossly overpriced.
But then if one is to consider a knockoff, one has to take into account quality, country of origin, and scale among other factors. In many cases the knockoff is inferior and corners have been cut by the manufacturer in order to reduce costs and avoid legal complications. There's a chance that the employee who made the product wasn't paid a fair wage. And in many cases the scale or dimensions are going to be off in ways that are either distracting or simply uncomfortable.
And yes, if you have a knockoff 9 times out 10 you're not fooling anyone. It's usually pretty apparent that you've purchased a knockoff. And don't be surprised if your party guests snicker about it behind your back.
That being said, it's a tricky issue. But in the end you're either getting what you want or settling for something less.
Honestly, from an aesthetics perspective, I find the Target vase rather pretty. :)
I dont have friends that would snicker behind my back about a knock off piece of furniture. who really cares. it's furniture.
In general, I don't like anything that is pretending to be something else. If I couldn't afford the Saarinen table, I'd just buy one of the many other types of inexpensive pedestal tables out there.
That said, I now have a Selig faux Eames chair. I didn't set out to get a real or a faux one, but it was $25 by the side of the road. It really is the most comfortable $25 piece of furniture ever!
Have to agree with aafilipp. I wouldn't delude myself into thinking that anyone who would laugh at me behind my back is any kind of friend.
I buy what I like. If I truly like an original more, I'll save. If I happen to (gasp! impossible) like a knock more or it suits my needs better I'll get that.
My line is drawn at intent, as someone else said above.
If the intent was for the designer to be inspired by another designer or their work, I have no problem with that. When collectively designers are inspired by each other and create similar work, together they make up a style.
I don't think for example that William Morris' work is any less legitimate than Greene and Greene's or Charles Renee Mackintosh, despite the fact that their styles are similar. Each gained inspiration from each other, from other designers, in addition to the ideology and culture of the time. The same can be said for Victorian designers, Modernist designers, and Post Modern designers.
However if the intent is to deceive the audience into believing the object in question is someone else's work--that I have a problem with. An Eames-looking lounger with visible bolts would be such an example.
I have always loved that Eva Zeisel sauceboat from a design perspective, but can someone tell me how one is actually supposed to use it? Are you supposed to put a spoon in it and ladle the sauce out? Seems like it might be tricky to maneuver the spoon out. Or are you supposed to pour from the side? Again, seems awkward...anyway, I've always wondered...
"And don't be surprised if your party guests snicker about it behind your back."
Um, I would be surprised. I wouldn't have such shallow people as guests in my home. I like a lot of designer items, but unless I find it used for a great price there is no way I'll spend the money on it for the time being. Perhaps when my daughter is grown, college is paid for, my mortgage is paid off, and I have my retirement account filled to the brim I'll reconsider spending big money on something that people and cats are going to put their butts on. For now I'll buy what I can afford without having buyer's remorse and what looks great in my home. Anyone that would make jokes about that doesn't deserve my hospitality.
Everyone's priorities are different. I'd rather savor a good meal, being completely debt-free, or a trip to Spain than a piece of designer furniture or a $50 gravy boat.
Plus, most people will never be in the financial position to afford the real deal designer chair or table, no matter how much they save and scrimp. It's kind of ridiculous to demand that no one be allowed to enjoy nice design via knock-offs. I guess the poor and middle-classed should be content with beanbag chairs and sweatpants rather than besmirch Design by wanting awful, tacky, immoral 'homages'.
Target is really good at ripping stuff off - down to straight out copying fabric designs and using them on their bags, chairs, etc. They've done it to Amy Butler and Heather Bailey, who do NOT have deals with them. The fabric is really recognisable and Target will make the colours a but funny etc, but it's obvious where it's from.
I might be fooling myself but I feel like there's a difference between a knock-off, cheaper alternative, and plain old stealing. I guess I'm edging the lines of inspiration and direct copy closer to each other - if you see a beautiful design and think 'how can I make something as beautiful as that but cheaper' as opposed to 'that's nice, I can't be bothered thinking up anything different, I'll just take that.'
I'm surprised to see comments like "who really cares--it's furniture" on an apartment therapy blog post. Why are you reading and posting if you don't really care?
I personally have a problem, as does the author, with the fact that the knockoff costs more than the "original"--of course, Crate & Barrel is giving credit to Zeisel, while Target is not. In my line of work, literary criticism, we refer to our sources and give credit where it's due. However, I love Target and am glad they hire high fashion designers to do lower budget lines. This is different.
Where is my line? I would love to buy a knockoff handbag, but I don't think it's right to buy an item that is an EXACT low quality version of a high cost item.
I don't think the "it's a vase" argument is really the point. Gauging the level of copying is just a red herring in this argument.
Clearly, Target is trying to get mileage from Zeisel's design--blatantly using her idea (same color, even) to move merchandise. And, the fact that it ISN'T a gravy boat makes it even more shameful, because it's not trying to give a cheap alternative to the original, it's just using her design for their benefit, uncited.
That is where the line is for me. Those fake purse kiosks on the street are probably selling designs that Gucci (or whomever) doesn't even make, and slapping a Gucci label on it. It's not a knock-off, then?
You have to look at the spirit in which it was intended, and I think their intention stinks. They should stick to inviting the designers themselves to design special lines--it's more honest and frankly, a good idea.
iaspire--you're right about the handbag argument. that's a bad example, and it's a grey area. i totally agree with you--the intention is what matters.
I buy what I like, and honestly, I like the target vase better...is that wrong?
One point that has not been raised, is how many people buy these items without even knowing they have been "knocked off"? I doubt that the majority of shoppers at Target have ever even heard of Eva, let alone be aware of the "borrowed inspiration" of her gravy boat. The same with the Bequet lamp knock off at RH...yes, a lot of people will know it is a knock off...but a lot of people won't....
I think this is what Target, RH, and a host of other stores count on when engaging in this. So for me it definitely comes down to intent...with their intent being to simply profit from someone else's great design ideas...while implying it is their own.
So how many people buy knock offs w/o realizing they did? For people without a lot of design knowledge...how would they know?
I like the Zeisel better. Regarding other knockoffs, it's very much case-by-case matter. Regarding classics (i.e., Eames molded plywood chairs), why should I pay thousands at DWR when there are plenty of beautiful recreations.
Now, new original pieces, I think designers have the right to their designs for the number of years they have for their patent.
@shan - I'm confused about how you would actually use the sauce boat too. It would be messy to try to pour it out of the sides, and if you were going to use a spoon anyway, why not just a use any small pitcher or a deep bowl?
Anyhoodle, the vase is prettier and seems to be more functional, I wouldn't call it a knock-off. They serve different purposes. And the vase does a better job.
meh, theyre both sort of boring to me, and i wouldnt have friends who would laugh at me for purchasing knock off anything, theyre not that snobby or stuck up.
Tangent, but on the knockoff handbag front:
I used to enjoy heading to Chinatown to pick up knockoff accessories for cheap holiday presents - we never tried to pretend they were the real thing, more of an ironic joke about our degree of generosity. But then I started reading about the links between counterfeit goods and organized crime.
The organized crime aspect shouldn't have been a surprise, nor the consequent funding of terrorism, human trafficking, etc., but I belatedly realized I bore personal responsibility. It isn't harmless.
These articles aren't the greatest, but what came up in a quick Google.
http://fashion.about.com/cs/tipsadvice/a/fakingit.htm
http://www.wisn.com/news/2191330/detail.html
@WAtoWA: I'm not the commenter you are responding to, but I do agree with that person, and also the person above who talked about "spending big money on something that people and cats are going to put their butts on". I look to Apartment Therapy for the eye candy, because I can get ideas for interesting color combinations or juxtapositions, and for the DIY advice. I am not now, nor do I ever plan to be, the sort of person who feels the need to refer to my chairs by designer name ("Oh, no, Cuddles peed on the Eames!"). I care about the way my home looks, but not about Design-with-a-capital-D. If you can appreciate it on that level, good for you. Really. But I don't think it makes someone a monster to see a (for instance) brown velvet sofa for $20k, love it, and be thrilled to find a $600 knockoff at Ikea. It takes a particular kind of lifestyle to make "investment" furniture feasible, and it's pretty classist to assume that the only reason someone would get a knockoff is because they're an ignorant peasant.
I don't think it's that intricate. The buyers at Target thought this vase would be something their clientele would appreciate. The end. As for the designer who made it, I do think it's just a case of art inspiring art. I think the vase is much prettier; it's less symmetrical and more interesting. In fact, I'm going to go buy it. Why can't someone see something and improve upon it - at least their opinion of what is an improvement? That's how the world evolves. The world *doesn't* evolve by making exact replicas. This certainly isn't a replica/knock-off. As for clear counterfeits, well, I would never know. I don't go around asking who made my what; if I like it, I buy it.
Ok, folks, thanks to @SteveMinne on Twitter, we have found answers to two big questions:
1) the original Eva Zeisel sauce boat had a ladle. Let's petition Crate & Barrel for a ladle. https://www.moma.org/collection/browse_results.php?artistFilterInitial=P&criteria=O%3AAD%3AE%3A6556&page_number=8&template_id=1&sort_order=1
2) there was an Eva Zeisel candlestick that's even MORE identical to the Target vase. Search for candlestick on this page: https://www.replacements.com/webquote/HLLFAN.htm
I love my Eva Zeisel sauce boat and all of my dishes (I'm lucky enough to have the entire C&B set for 12; the sauce boat is my favorite, but I also love the coffee pot, tea pot, and cream and sugar bowls), and since I look at them every day on my shelves I find the vase ugly. But to each their own I guess.