These pillows are made of LED lights, embedded in silicone bubbles and wrapped in a furry cover. Their light is intended to mimic sunlight, and the silicone (according to the Yanko people), makes users feel like the pillow is hugging them back.
If you are not a fan of the white, you can get covers in pink and gold.
The pre-order price is $84.95 at Diana Lin's site, and for a limited time, you get your choice of cover colour. These are going to retail for $124.95, so if this is your thing, now is the time!