(This is from Insta-Reporter Christine Capulong! We apologize to her for getting it up late.)
Alright, I confess… I have a tempestuous love affair with Ikea. I positively drool at the clean-lined modernist furniture with the low price points but wince at the thought of spending an afternoon dealing with traffic jams, spotty customer service, absurdly long check-out lines, and figuring out indecipherable instruction manuals.
I appreciate Ikea’s zeal to provide good design to people all over the world but wish they would do something with their own unimaginative store architecture. It absolutely offends my design sensibilities. But yet, I can’t explain the excitement I feel every time I see the blue and yellow box when approaching from the freeway.
I can go on and on about my love-hate relationship… so I was very curios to see which emotion would surface after attending the “Sneak Peek Reception of Ikea’s Everyday Fabulous Exhibit" on Thursday night. I dragged my designer friend Mia Kang for some much needed moral support. . .
The gentleman at the right is Ikea CEO Anders Dahlvig.
The exhibit was not about introducing the latest designs Ikea had to offer, but rather to show how “good design could transform the most ordinary day into something spectacular.” It was all about unleashing your creativity and making every day fabulous.
This was Ikea’s first exhibit during New York’s Design Week producing an event that was completely inclusive and totally “unconventional”. According to Anders Dahlvig, CEO of Ikea, the purpose of the exhibit was to showcases “eye-opening ideas” of products that customers from all over the world love and buy.
They wanted to challenge people to break the rules, create their own space and not try to live up to the glossy, high-end designs that you see in magazines. This really tugged at my design rebel heart especially since I knew the next couple of days I’d be bombarded by such “trade-only high end” designs at ICFF. I appreciated the message and so folks, I have to say, I’m in LOVE once again with Ikea.
So please check out the “Ikea Everyday Fabulous Exhibit” and be prepared to be inspired. It’s open to the public May 19-23 from 9AM to 6PM and located at 237 W. 35th Street (@ 11th Street) directly across from the Javits Center. www.everydayfabulous.com.
Here are just some of the things we saw at the exhibit:
An impressive 20-foot high by 30-foot long wall completely covered by Billy bookcases.
The cleansing room… pillow-padded walls and
Ikea’s version of a food colander water fountain.
The Sultan Bed as a sexy lounge seating…
Fashion designers creating bags from the Ikea fabrics
These reminded me of the Marimekko Fabric Line but without the high prices!
By: Christine Capulong – 3Little Monsters Design Group