1. A crisp white background lets the prints stand out, doesn't compete and creates plenty of negative space between them.
2. A simple color palette of navy and white with a shot of orange unifies the patterns and keeps things from looking too busy.
3. The patterns are all in a similar style making them feel curated instead of thrown together.
4. The creative location makes it feel fresh and unexpected.
(Image: Serena & Lilly)