If Martha Stewart Designed Playhouses

If Martha Stewart Designed Playhouses

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Carrie McBride
Sep 9, 2011

I'm not convinced Martha Stewart was ever a child, but the crafty clubhouse at the heart of the animated Martha & Friends web series gives us a glimpse into a 10-year-old Martha's ultimate craft atelier. Take a look inside this orchid-filled kid crafter's wonderland:

Somehow I missed news of the launch of Martha & Friends: 26 webisodes starring a 10-year old animated Martha and her craft coven: Kevin, Lily, Hannah and their canine sidekicks Francesca and Sharkey. Martha Stewart's goal for the show is to "inspire a whole new generation of do-it-yourselfers." The enterprise is a giant, not-so-subliminal product placement for the MS brand, but I'll admit I'm getting a total kick out of it and kids with crafty inklings will probably enjoy it.

Each episode revolves around a creative enterprise of one kind or another with Martha at the helm goading on her friends:

Hannah dares ask, "Are we going to party plan all day tomorrow?"
Martha: "Well, we'll have to eat and brush our teeth, but otherwise...yes."


Kevin is incredulous: "It's August. You're already thinking about Christmas gifts?" Pluckily, Martha responds: "Never hurts to plan ahead!"

Most episodes take place in Martha's clubhouse and it has everything a budding craft magnate could need:

A few designy pieces to set the tone:
child-size Womb Chair by Knoll
Vitra Panton Junior Chair

Some Martha Stewart Living™ brand furniture:
Storage bench
6-Cube Organizer

A fully-stocked craft warehouse including:
• sewing machine
• 75+ spools of thread
• computer & printer
• inspiration board (doubles as a space to pin your Michael's coupons)
• rulers & angled rulers
• stacks of colored paper
• paintbrushes
• paint
• white board for plotting world domination back-to-school parties

Crafting builds an appetite; but Martha and friends can whip up a snack using:
• double toaster
• microwave
• electric wok

Martha & Friends is affiliated with AOL Kids with specials running on the Hallmark Channel (the Back to School episode airs Monday, Sept. 12.). Watch episodes, play games, view projects and see if you can keep the theme song ("Do, do, do, do it yourself...") out of your head on Martha & Friends.com

Apartment Therapy is also diving into Martha & Friends today with a "revealing" look at Martha as you've never seen her before: check it out.

(Images: screenshots from Martha & Friends)

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