I'm an unapologetic, diehard IKEA catalog fan. Over time, a special section of my bookshelves has become dedicated to them, neatly there chronologically lined up in a row, dating back to 2003. And, ever since I've been at Apartment Therapy, I've been happy to share my geeky fangirl love of the new catalog with all of you; the annual launch has proven itself to be cause for a little collective design celebration each summer. The new catalog won't be out officially until August 8, but my friends on the IKEA team shared a sneak peek with me, and, so, of course, I'm sharing with you...
The 2017 catalog has some fresh new features, perspectives and formats:
- 13 "feature stories" will be included in the catalog. The stories will be sourced from all around the world.
- The overall theme for the year can be summed up as "Goodbye Expectations. Hello You!". IKEA says, "We want people to care less about other people's opinions – and more about what they want themselves. It's about following your own path and listening to your inner voice. "
- A new catalog app is on its way, "redesigned to look better, work better and offer unrivaled capabilites for those who want to go deeper into the catalog content" with an intuitive menu, more video and an augmented reality (AR) mode. The app will work on phones, computers and also will connect seamlessly with Apple TV.
- They'll be plenty of solutions for life at home, as always, including: small space living and small space friendly products, flexible furnishings, alternative wardrobe storage, green living ideas, home office setups, and some suggested how-tos to try.
To help kick off this year's "IKEA catalog season", I've put together a list of the top ten new products that we've got our eye on here at Apartment Therapy, starting off with a cool modern take on the rocker. It's caned rattan on a steel frame in a big, bold, iconic shape...
#10: GRONADAL Rocking Chair ($249)
Traditional Vietnamese handcraft and modern Scandinavian style come together in a chair designed by Lisa Hilland. Using a cane weaving technique where rattan is woven directly onto the steel frame, the skilled craftsmen of Nha Trang have created a chair that's both lightweight and easy to move around, and start rocking in.