IKEA as Therapy: Can the Swedes Solve Your Relationship Problems?

IKEA as Therapy: Can the Swedes Solve Your Relationship Problems?

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Tara Bellucci
Dec 12, 2016

Wondering what to get everyone on your list, while also struggling with relationship woes? With their latest campaign, IKEA comes hilariously to the rescue.

The retailer took the top search terms related to relationships that Swedes ask Google and renamed their products to match the queries. So, whether you're dealing with a partner that snores or a kid who spends too much time in front of the screen, there's an IKEA product for you.

While a toothbrush holder isn't going to change that he doesn't want to move in together and a shower curtain won't necessarily give you more alone time, at least you might get a chuckle while trying to find answers to your very real, very common conundrums.

Check out some standouts above, or see them all at IKEA Retail Therapy.

h/t AdWeek

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