The Swedish giant was well represented at NeoCon, promoting their lower-cost alternatives for contract work to designers.
Judging from the crowd at their booth the interest level was high. Calculators were out and lots of business cards were flying.
The focus of their display was the new floral motif doors for the effectiv system.
Taken out of context, these simply look "ok", but smack in the miles of lookalike office systems that we walked by at the show, these were a welcome break - certainly a move in a good direction - who couldn't use a little more whimsy in the workplace?