The Swedish giant was well represented at NeoCon, promoting their lower-cost alternatives for contract work to designers. Judging from the crowd at their booth the interest level was high. Calculators were out and lots of business cards were flying.
The focus of their display was the new floral motif doors for the effectiv system. The floral doors are available in both a frosted glass/aluminum combination ($80./2 pack) and fiberboard/foil ($60./2 pack), and in multiple sizes (15x15.75 and 15.75x30.75. Taken out of context, these simply look "ok", but smack in the miles of lookalike office systems that we walked by at the show, these were a welcome break - certainly a move in a good direction - who couldn't use a little more whimsy in the workplace? Good for the home office or general storage, especially for a family or children's room, these are easily available online and in store.