Ikea + Brooklyn = ?

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What's up wid dat? We admit to being caught out on this issue. Amanda wrote in:

I am amazed that no one, including AT, has mentioned the prospect of a new IKEA to be opened in Red Hook, Brooklyn. Sure, this will be more convenient for alot of New York City dwellers but has anyone considered the cost to the neighborhood?

And do you really believe this one will be any better?

What do we think? We think that City Council has approved the idea this month, but that it still needs further approval. We think that Ikea says it will bring 600 jobs to Red Hook along with traffic jams.

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We like Ikea.

But we are skeptical of this being an improvement. Quality and service is so important in these stores, and the more of them there are, the more we see it slide. We would like to see this store open ALONG with a worldwide Ikea campaign to gussy-up their old colors and reinspire shoppers and workers alike. We want more air in this balloon. (Thanks, Amanda) MGR

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.