IKEA teamed up with ad agency Laboratory Ideas in Budapest to help people organize their virtual desktops in addition to the expected physical ones. Though not yet available in English, the E-Folder organizer tasks decorative IKEA storage bins with acting as desktop folders on the shelves of a popular bookcase.
For those readers in Czech Republic, Slovakia, and Hungary, enjoy! And for the rest of us, let's hope this creative campaign comes to our shores soon.
Dowload the desktop scheme here.
Via: Best Ads On TV