"We're already talking to companies," Johan Stenebo, managing director of Ikea GreenTech, told the Cleantech Group. He said Ikea is likely to make its first investments this year. "That's certainly our aim to make happen."
Stenebo said the cleantech products will follow the same guidelines as the company's other products.
"Really low prices, and they should be of very good quality. That's the only thing we look at, we would never look at anything else, we would discard anything else that doesn't fall into those boundaries," he said. "Whether it's home furnishings or it's greentech products."
Umm... okay, inexpensive alternative energy for the masses is good. But does this mean it will come in 50 different pieces and an Allen wrench to put it all together?
Ikea translation via Blogadilla