IKEA Opens First City Location in Germany

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Love inexpensive Swedish design, but hate the trek to the suburbs? IKEA is testing its first high street store in the Hamburg neighborhood of Altona. It's a costly experiment for the retailer, but could serve as a model for other urban locations if successful.

Ikea Goes Urban With First High Street Store in Hamburg | Bloomberg

(Image credits: Daniel Reinhardt)

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Tara is a Boston-based marketing maven-turned-lifestyle writer, who spends her time thrift shopping, canning, and doing DIY projects.