IKEA Opens First City Location in Germany

IKEA Opens First City Location in Germany

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Tara Bellucci
Jun 30, 2014
(Image credit: Daniel Reinhardt)

Love inexpensive Swedish design, but hate the trek to the suburbs? IKEA is testing its first high street store in the Hamburg neighborhood of Altona. It's a costly experiment for the retailer, but could serve as a model for other urban locations if successful.

Ikea Goes Urban With First High Street Store in Hamburg | Bloomberg

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