We're quite fond of IKEA around these parts, but check out how the company courts home shoppers in Paris.
They've built living room setups in four Parisian subway stations, giving riders a comfy spot to wait for the next train while testing Ektorp and Kalstad sofas. The installations will be around for two weeks. So creative and fun — similar to the DC Metro takeovers by IKEA! Reason number 3,527,901 why we love IKEA.
Via: Ultra Maly
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