IKEA Surprises All By Announcing UPPLEVA LCD HDTV

By the end of Fall 2012, most of Europe will have the option of purchasing a 400Hz Smart LED backlit HDTV from Swedish furniture giant, IKEA, designed specifically as an all-in-one solution for the living room, incorporating a Blu-ray / DVD player, audio speakers with wireless subwoofer, and a matching cabinet to hide cable clutter, continuing the trend of bringing home electronics that much closer in alignment to home decor.

"UPPLEVA brings beauty and functionality to the living room, solving the problem of cable clutter and miss-match between TV and furniture."

Note, the UPPLEVA HDTV is only an IKEA television in name/branding, with the components manufactured by China-based TCL, the same company behind RCA/Thomson brand televisions. IKEA is offering a five-year warranty behind the sets to allay concerns about quality compared to their Japanese and Korean counterparts; the main sell here won't be specs, but the seamless design integration between design and technology, a concept which many analysts believe Apple will soon enter themselves with their own HDTV brand.

Unfortunately, there's no further details when American consumers might have the option of purchasing the UPPLEVA at this time. But there's little doubt with the competitive market in the HDTV category shaking up, there's room for outliers like IKEA and Apple to shake up the home electronics, where decor-friendly options have been marginal at best.

Via IFA

(Images: IKEA)