IKEA's "Come Into the Closet" Website: Weird but Mesmerizing

IKEA's "Come Into the Closet" Website: Weird but Mesmerizing

Gregory Han
Nov 20, 2008

Perhaps it's partially because we're at the tail end of our work day, or because we've been running on empty the last few weeks with a hectic work schedule...or maybe because we're just a little strange to begin with...but this web advertisement from IKEA has had us mesmerized with its peculiar combination of pre-animated dancing against the backdrop of IKEA catalog items. Each character moves according to the sounds/beats of the music, which you can choose or change to an uploaded option. Use your keyboard to add your own defined beats or influence the spastic activities like a demented puppeteer with your computer's microphone. Check out some screen grabs below...

If you wanna check out this strange ad campaign yourself, head over to IKEA's "Come Into the Closet" website. Just make sure you tell you friends to check "Come INTO the Closet"...an accidental misquote of the site's name raised a few eyebrows when we tried sharing it amongst our friends online today (and our friends are far from puritan).

[via The Presurfer]

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