IKEA's Hilarious Ad for Its Low-Tech Catalog

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Is print dead? Not according to a hilarious new ad from IKEA. The spot touts the amazing tactile technology of the 2015 IKEA catalog bookbook, with no cables and eternal battery life. The display expands, and there's no lag between crystal-clear pages.

Ad of the Day: Ikea Hilariously Pitches Its 2015 Catalog as the Coolest Gadget Ever | AdWeek

(Image credits: IKEA)

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Tara is Apartment Therapy's Assistant Editor & Social Media Manager. When not living in 140 characters, you'll find her thrift shopping around Boston, canning, and Instagramming photos of cats.