Does it come with a CD of him asking what feelings you have associated with your junk and why it's preventing you from getting rid of the clutter?

I was hoping this wasn't another GTD bandwagon. Glad to see it isn't. As for your comment, bepsf, there is a host of psychology involved in things like procrastination, clutter, etc etc. People do things for a reason, whether they are organized or not, so part of designing a system to keep a person organized involves finding out WHY that person is having trouble with it. One person may need very different tools to stay organized than another might. Common sense.

The billboard is genius.

You can be very organized without being tidy. I know - my office looks like a total mess, but I'm often described by others as being the most organized person they know. These "systems" are the equivalent of styrofoam being rubbed together - at least for my brain.

I do like that billboard.

I'm always on the lookout for organization products that are customizable. These don't look innovative at all. File folders, files bins, and accordian files are all standard. I would have expected someone who specializes in clutter control to have more creative solutions.

OMax is closing a bunch of stores and this stuff might take a while to actually hit the shelves.

I don't see the big deal with him, $6 for six file folders? I do not need celebrity endorsements for my office supplies. This is a big case of people buying things because they are marketed effectively, not because they are good items, which they might be. Most people who buy this stuff will only be adding to the clutter they are trying to control.

and bepsf, kind of...
"We especially like the quick and easy how-to videos that Peter does for each product. In this video, he's showing us how post-it notes are used to make tabs for file folders."

It doesn't strike me as particularly innovative, but I can see this appealing to the OCD organizer who needs everything to match. And I would imagine those are really the people most inclined to buy "premium" organizing products anyway.

I'm not seeing huge innovations either, but the product look like a definite nod to Muji, with very simple, unbranded, translucent design.

As someone who buys office supplies regularly and spends many more hours in OfficeMax than she would prefer...

I hate this stuff.

Sorry, but forget the the psycho-babble mumbo-jumbo. These are not primo, innovative office supplies- they're cheap plastic, and they wouldn't last a week for anyone actually putting them to use.

I do love that billboard though.