Incase iPad Convertible Book Jacket

Unplggd Test Lab

Product: Incase Convertible Book Jacket
Price: $59.95
Rating: Strong Recommend*

Like the iPhone, one of the biggest worries of any iPad owner will be the inevitable moment it slips out of your hands and drops to its demise. Hopefully this drop will be onto a feather bed from the distance of an inch, but it's likely to eventually happen, especially considering the iPad is far from lightweight; its beautiful form does not necessarily translate into a beautiful object to hold assuredly. We have yet to receive our Apple designed case for protective duty, but fortunately Incase has their own version that offers similar protection and stand-features that we've been able to test out, offering some additional design detailing that sets it apart.

Design: The Incase Convertible Book Jacket looks much like an oversized Moleskine notebook, complete with elastic band closure and a faux leather black exterior branded with their logo (a little too prominently for our taste; the binding reveals a their more subtle and sophisticated leaf logo). The case is cushioned all around, immediately providing a sense your beloved new tablet could be dropped and survive to see another day. A cool topographic relief design also doubles up as soft padding behind the iPad in the slot section inside the jacket, allowing the iPad to slide in and out without worry about scratching the surface while giving the jacket a bit of personality beyond it's serious exterior.

Like Apple's stand, the Incase model opens and folds over into a stand, which makes reading or browsing a lot easier. We immediately recognized how useful this is in the kitchen while cooking/referring to our favorite cooking app, giving the user the utility to cook and reference without looking at the iPad from a straight down angle. And no worries, all the iPads buttons and connections are still accessible within the case for travel and charging.

Construction: The stitching and finish is excellent, though like the iPad itself, we noticed our fingerprints are visible upon the black exterior in certain light, so be sure to keep your paws clean, Dorito Fingers. We'd love to see additional colourways released of this same design in the near future (contrasting inside/outside please!), since the all-black look is a bit too Gordon Gecko for us. But we're immediately pleased about protecting our new favorite bedroom and living room reader, reducing our worries of the inevitable "whoops!" moment, and that's no small thing considering how much the darn device cost us.

Pros: Handsome design with subtle design relief, sufficient cushioning without bulky appearance, stand feature is immediately useful feature in and around home, great feel while carrying around.


Cons: Fingerprint prone, front cover has a little too much give/flexibility, tad bit expensive, wish logo on front was embossed and smaller.

Our Ratings:


  • Strong Recommend*

  • Recommend

  • Weak Recommend

  • Don't Recommend

Apartment Therapy Media makes every effort to test and review products fairly and transparently. The views expressed in this review are the personal views of the reviewer and this particular product review was not sponsored or paid for in any way by the manufacturer or an agent working on their behalf. However, the manufacturer did give us the product for testing and review purposes.