We first heard about India Rose while checking out the annual Sample Sale at the American Industrial Building on Third Street. Their showroom was definitely one of the highlights of the day - a lovely, light-filled space with sheer curtains framing the main space and loads of gorgeous textiles throughout. Alas, on a recent visit it had been taken over by boxes from their warehouse, but we were directed to their online store which features their products just as artfully displayed as we remembered.

Named after the owners' daughter, India Rose, the company specializes in home textiles with a feminine feel. Their White Devil line, for which perhaps they're best known, includes the much covered laundry bag as well as sheets and a shower curtain in the same style.

Though it is all ruffles, the white tones down the girly-ness enough to make it appealing for the grown folks. In their catalogue we saw the laundry bag in shades of green and white, and brown, pink and red, too.

If the fabrics seem reminiscent of Anthropologie, it is with good reason - India Rose sells to them, as well as to Crate and Barrel, Pottery Barn, and more. Owner Carter Bolick actually got her start working as a member of Pottery Barn's design team, which seems somewhat apparent in the attention given to the art direction of the line. She also met her husband Mark there, who helps run the company. Next up for the couple? Another foray into interior design, this time named after their youngest daughter, Zarah Rae.

Related Posts:
• India Rose Textiles
• White Devils Bed & Bath Set by India Rose