Ploum Sofa by R. & E. Bouroullec

Maxwell’s Daily Find 08.01.14

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Ploum Sofa by R. & E. Bouroullec

• From $5,235

When I first saw this sofa, I didn't think it was real. It looks otherworldly. When I sat in it, it was so surprisingly comfortable that I didn't want to get up. This is one of the Bouroullecs best designs and an instant classic. It comes in two sizes: sofa (99") and medium sofa (80").

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.