The Design Rebranding of a Hotel Chain

The Design Rebranding of a Hotel Chain

Bethany Seawright
Aug 31, 2012
I'll admit, when I came across this first image, I thought the designer was being ironic. A Quality Inn? There's no way this could be a Quality Inn. Yet, I was intrigued, and determined to get to the bottom of the sign in question — ironic or not? Turns out...not! This is actually the re-design of a Quality Inn in Southern California by designer Julie Khuu, a Season 5 HGTV Design Star alum. It seems that the budget-minded chain is in the process of rebranding their properties as "boutique" accommodations, and they asked Julie to put her stamp on this downtown Pasadena location. 03jk083012.jpg What do you think? Do you like the new design? Does it make you want to stay at a Quality Inn in the future? Read More About the Project: Pasadena Hotel Project- The Reveal Pasadena Hotel Project- Before and After Via: Desire to Inspire (Images: 1-3. Julie Khuu, 4-5. Desire to Inspire)
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