The Design Rebranding of a Hotel Chain

The Design Rebranding of a Hotel Chain

Bethany Seawright
Aug 31, 2012

I'll admit, when I came across this first image, I thought the designer was being ironic. A Quality Inn? There's no way this could be a Quality Inn. Yet, I was intrigued, and determined to get to the bottom of the sign in question — ironic or not?

Turns out...not! This is actually the re-design of a Quality Inn in Southern California by designer Julie Khuu, a Season 5 HGTV Design Star alum. It seems that the budget-minded chain is in the process of rebranding their properties as "boutique" accommodations, and they asked Julie to put her stamp on this downtown Pasadena location.


Her concept was global glam, and with the gilded curves, bold color palette and luxe details of this design, I'd say she accomplished it. In the process, she's also pushed the budget chain in a dramatic new direction...


What do you think? Do you like the new design? Does it make you want to stay at a Quality Inn in the future?

Read More About the Project:
Pasadena Hotel Project- The Reveal
Pasadena Hotel Project- Before and After

Via: Desire to Inspire

(Images: 1-3. Julie Khuu, 4-5. Desire to Inspire)

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