He's doing a ping pong table? How cool is that--a designer tennis table! (And smart, too, as it's such a hot trend right now...ping pong is to the 2010's what yoga was to the 1990's).

"It's beach living for the everyman."

Wait. What? The chaise alone will run you about $2,600, the bed $4,500.

Yep, this is furniture for your average Joe alright.

james perse bedding is AMAZING... a great investment if you are all about comfort.

James Perse sells basic sweatshirts and tshirts to the well heeled. No logos. No decoration. Just pricey and plain. Because who wants to wear a plain cotton heather gray sweatpant that costs $39 from The Gap when you can spend $200 instead.

That "everyman" line is just marketing nonsense (or wizardry, depending on which side of the cash register you are sitting).

I love James Perse, I wear the pieces I can afford and covet the ones I cannot. I've been in the NYC and LA James Perse stores and both spaces are wonderful. This furniture however, I don't get it. I love the simple shapes and no frills silhouette, but I think this would translate better (and perhaps justify the price tag) if the finishes and materials used were a bit more exotic or refined.

I prefer Save Khaki to James Perse when it comes to cotton shirts.

As long as I have on my Sea Shepherds jolly roger black knit hat, im good. :)

I sleep in James Perse boxers. They're super comfy and deconstructed... and all that I can afford at his store!

Of course, Richard. Perse is all about "casual" so the everyman tag is just part of the pose.

Of course, $39 at the GAP only seems cheap if you aren't comparing to prices at Old Navy, Wal-Mart, and the local thrift shop. :-) (Ironically, only the last probably has any "make" to it. I like my clothes to last, rather than change them every three months, so I haunt the thrift stores more often than the other two.)

When I look at that couch (and some of the other pieces), all I think of is how it's gonna hurt like a mofo when you sit down and accidentally hit that wooden corner. I prefer more softness to my living room seating. (this all seems in opposition to his soft clothing)

I love how "everyman" usually seems to translate to overpriced items of average quality (considering the price).

Never understood the designer hype myself.

Melissa82 I somewhat agree with you on the designer hype as most "designer" goods are simply a licensed name or logo stamped onto average looking mass made in china goods. Being that a have a degree in Apparel Manufacturing designer clothing is commonplace in my closet but only the stuff worth spending big dough for. Designer furniture is a new realm for me and to be honest, thus far the only examples I have come across that I am of the opinion that in exchange for high price points, you do get quality and taste...Ralph Lauren Home. OMG who else out there makes a modern chic club chair out of 100% CARBON FIBER!! As well as a table, bed, and tableware. Sure the chair alone is $35,000 but that aside, if money were no object...

Moreover... the sofa from Perse shown above looks no different than what Ikea offers for a few hundred dollars. Not in the least bit impressed with anything about that sofa. If your able to spend $6,000 or more on a good sofa you really cannot go wrong with anything from Herman Millers Eames collection. Ray and Charles Eames are pretty much the originators of mid century modern. Timeless.