JC Penney Revives Catalog

JC Penney Revives Catalog

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Tara Bellucci
Jan 22, 2015
(Image credit: Matthew Staver/Bloomberg)

After killing off its paper catalog in 2010, J.C. Penney is bringing it back. While most people don't actually shop from catalogs anymore, the store has found that the physical catalog helped drive higher online sales.

JCPenney Revives Print Catalog Because People Use It To Shop Online | Consumerist

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