J.C. Penney is set to buy 16.6 percent of Martha Stewart Living Omnimedia for $38.5 million. The new partnership will include Martha shop-within-shops at J.C. Penny stores, but questions are raised about what this means for her Macy's deal and whether this new venture can live up to the success of her former Kmart partnership.
Check out the Martha headlines after the jump.
• J.C. Penney to Buy Stake in Martha Stewart Living | NY Times
• JCPenney teams with Martha Stewart for shop-in-shops | Home Textiles Today
• J.C. Penney CEO calls Martha Stewart deal a "centerpiece" | Reuters