Name: Joa Studholme
Location: West London
Size: 2500 square feet
Years lived in: 15
When Farrow & Ball recently invited us to the home of their color consultant, we jumped at the opportunity, it was the chance to visit a magician of color! Joa lives in this quirky nest with her husband and two teenage kids. We arrived just as they were about to leave for holiday and we experienced a family home in action with lists, ironing, packing and the excitement/chaos that a holiday brings. It was wonderful to experience the space in action — it was very clear this home is very bold, creative and styled, but also extremely comfortable and supportive of the family's needs.
Joa zoned the rooms beautifully with different floor colors and the transition from one room to another is striking and effective. She also managed to combine style and humor in a wonderfully refreshing way, with bold cheeky pieces of art displayed amongst classical pieces. There are so many ideas in this home that anyone can apply and we especially like the painted headboards. When asked, her face lights up and she adds, 'I can change it every week!'. This and so many other examples of her creative problem solving have made her a hit with clients and her headboard idea is extremely popular with boutique hotels in the UK. Joa is a passionate, creative soul with so much energy — it is not surprising she dreams of a world full of color. If Joa is the president of that world we want to live there too!
Apartment Therapy Survey:
Inspiration: Travel and family
My Style: Eclectic
What Friends Say:Its very full of 'stuff'
Favorite element: The painted floors
Biggest Indulgence: The lights
Proudest DIY: Creating a garden from a concrete yard
Biggest Challenge: The dark, dark hall
Dream Source: When our children are architects and designers
Best advice: Do what YOU want to do – don't follow fashion
Kitchen Hardware: Buyers & Sellers
Kitchen Furniture, Bedroom Furniture and Stairs: Sam Riley, email: email@example.com
Lighting: Mostly Tom Dixon
Paint: Farrow & Ball
Rugs and Carpets: Anthony Thomson
Desks and tables: Le Corbusier
Art: Editions Alecto
Images: Liezel Strauss
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