July is Escapes Month!

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During hot seasons around the world, it has long been a tradition that people would travel or decamp to whatever cooler places they could find, whether it was the mountains, the lakes or the sea. The types of homes they would devise for themselves were often of the simplest kinds, meant only for a those warm summer weeks or months that they could get away.

In addition to the coolness this allowed, there was also the enjoyment of a simpler life in these temporary homes and it was often felt that the simplicity and closeness to nature was enriching in itself. This simpler life balanced the complicated, machine oriented life of the cities and was an opportunity to refresh family and community. Why do you escape?

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Maxwell left teaching in 2001 to start Apartment Therapy as a design business helping people to make their homes more beautiful, organized AND healthy. The website started up in 2004 with the help of his brother, Oliver.