I am a notorious (over)researcher when it comes to purchasing decisions (often leading to indecision and total inaction), but if I just pop into a store for something then I'm a total sucker for good packaging. Packaging is the company's chance to connect with you and draw you in at the point of purchase and sometimes I can't help myself.
The Dieline is "the most visited website on package design in the world" and is a total visual treat. They highlight some of the best packaging design out there and discuss packaging trends.
In their "kids and baby" section you'll find lots of food products, but also toys and diapers, etc. Some of the design examples are student projects, but many are the real deal from around the globe. One of the The Dieline's favorite type of posts is "before and afters" - tweaks or reinventions of brands or product lines. Like the subtle changes Boon made to their product line:
It's interesting to see a bit behind the scenes into how brands want you to think about them and how they try to convey this through their packaging (like Restoration Hardware Baby & Child's use of silver and platinum colors to convey luxury).
If you're interested in this kind of thing, definitely add The Dieline to your stops on the web.
(Images: via The Dieline)
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I like the kleenex boxes but I have a problem with the penquin juice boxes. Just think about the amount extra garbage the yellow feet extensions will create. It does not look like much, but multiplied by millions and millions .....
I firmly believe that manufacturers catering to our consumer society need to rethink packaging and slash it down to bare minimum.
the feet 'extensions' are already part of the juice box. they're just pulled out from the box in this case.
Juice boxes are such a waste. They are used for five seconds and tossed. Meanwhile, they use countless resources. What happened to buying a large container of something and putting it into smaller ones....like we did before juice boxes? We are such a throw-away society. It's really disgusting.
@CANADIANMANGO I think the penguin feet are just the typical flaps on the bottom of juice boxes that havent been glued down. Same as the top flaps to imitate the arms.
I appreciate good packaging desgin and manufacturers using less packaging (like Boon). And, in general, I think we are becoming much less of a throw-away society. I don't know what we did before juice boxes because I was not alive then. But, when I was a kid in the 80s, everyone brought juice in their lunch and it was in a box (or pouch). Now, all the kids I know bring their water (not juice) in a reuseable bottle. Juice boxes are a special treat reserved for birthday parties when it's just much more convenient to have pre-portioned disposable containers. And the penguin juice boxes are adorable!
We never got them but when I was a kid in the 80's, most kids drank "juice" out of those little plastic barrel-shaped tubs. At least juice boxes are mostly cardboard.
I don't get why kids' parties always have a cooler of juice boxes anyway. When we were kids, we had (reusable) coloured plastic cups, which were refilled from bulk beverages. We do the same now for my nieces' and nephews' parties. Nobody catches foot-and-mouth.
I can't see any good reason for juice boxes or those throwaway pop-top bottles.
We live in Seattle, which accepts juice boxes in the recycling. But, in our house they are definitely reserved for special parties - the penguin boxes are super cute!