Everything is marketed
these days with laser point precision. If you're a Hasidic Asian paraplegic gun-loving artist, there's probably someone out there creating an ad campaign to sell you a kosher gun rack done with oriental-motif decorations. And now there are plans to target a specific demographic for the kitchen in the home that has been traditionally ignored by marketers and companies alike: men.Gizmag reports Porsche Design Group and Poggenpohl Mobelwerke
have collaborated to create a kitchen specifically designed with the male aesthetic in mind. Composed of aluminum, driftwood and dark oak, and all finished with satin-finished glass or black granite worktops, the kitchen looks minimal and manly. And of course, a high-tech audio-video system is an integrated feature of this man-tchen, because that's how us men roll when we're baking rolls.
Will this really sell and burgeon into more than a tiny, niche market? We think so...the sex barrier of the kitchen is crumbling in the same way the home theater market and other electronics has opened the doors for women after manufacturers and designers started addressing the general preferences of the demographic. And there's something about the prospect that you can brag you've got a Porsche in the kitchen.