Kleenex Expressions Oval Collection

Kleenex Expressions Oval Collection

Jonathan
Oct 16, 2006
Flipping through the latest Dwell, I spotted an ad for the new "Expressions Oval Collection" from Kleenex. I've always felt that tissue boxes are somewhat of a "necessary evil" in terms of modern decor. You know you need them, but the box designs rarely match or even coordinate. Kleenex, the tissue industry leader, have launched a new collection, taking steps to bring more trend driven designs to the boxes. In this collection, the traditional box shape has been modified into a more contemporary oval design. A new website has also been launched, OurNewOval.com.

Personally, some of these "new" designs already feel a little dated. However, for such a mass market product, I am excited that these options are available. I also really like the oval shape. I think out of the new designs, I could definitely see Sunlight, Hawaiian, or Black & Tan as favorites. What do you guys think?
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