Name: Knoed Creative, a branding and graphic design studio co-owned and operated by Kim Knoll & Kyle Eertmoed
Location: Chicago, Illinois
Size: 1,000 square feet
Years occupied: 1 year; Rented
When I first walked into Kim and Kyle's Graceful Home during our recent tour, I was completely smitten with their sleek style. The synergy between these two is amazing, and when I heard that they recently designed the workspace of their branding and graphic design studio in the same vein as their homespace, I could not wait to take a peek.
After being greeted at the door by their pup and unofficial Knoed mascot, June, I was thrilled to find that their workspace is every bit as lovely as their home. High-ceilinged and filled with light, this is the perfect space for creative work to thrive.
Kim and Kyle began Knoed in 2011, and in the years since have focused on creating thoughtful graphic design and branding for established companies as well as startups. Their clients include Hannah's Bretzel, Jayson Home, Optimo Hats, The Merchandise Mart, and Gene's Sausage Shop & Delicatessen.
When they set out to move from a coworking space to their very own digs, Kim and Kyle wanted to craft a workspace that was aesthetically pleasing, functional, and could grow with them as a company. After deciding to make the smaller doored area into a private meeting room, they began to work on a common table for group meetings, in addition to designing the personal desks.
I was enamored with details I saw in Kim and Kyle's workspace that I had appreciated in their home as well: the use of hairpin table legs to create a soft industrial look, clean white against metallics, and lighting placed in clusters that create an organic feel while retaining a look that is fresh and decidedly modern. The handmade projects, including the common table and huge shelving unit, are a testament to Kim and Kyle's fortitude and DIY prowess. And they should really consider themselves experts in designing for triangular spaces: this room features another angled wall, much like their home!
It's such a pleasure to see how style translates between spaces. Knoed's space reflects the aesthetic of its inhabitants much in the same way as their homespace, but focuses on collaboration and efficiency in addition to aesthetics and comfort, necessary elements for any successful workplace.
Apartment Therapy Survey:
Our Style: Industrial, Modern and Minimal.
Inspiration: We wanted to create a space that feels casual and comfortable, with space to explore. Keeping things open, bright and minimal allows us to feel inspired and not get stuck in one specific style. It keeps us open-minded when thinking about our projects.
Favorite Element: Our cluster of globe lights. We removed the fluorescent lighting and installed these to give a soft, warm, and relaxed mood. It makes working late something to look forward to.
Biggest Challenge: The tall ceilings and cement floors are the perfect combination for echoes. It’s not terrible, but it’s something we’re trying to solve.
What Friends Say: They love how different it is from the normal office space, and how bright and open it feels. The worktable is also a nice departure from the usual polished conference room table for meetings.
Biggest Embarrassment: The common area bathrooms.
Proudest DIY: The shelving! It was a beast of a project and pushed us to our limits, but the hard work was worth the result. It serves so many purposes —housing our books, displaying our finished packaging, and serving as a pantry and kitchenette.
Biggest Indulgence: The ceiling lights. It was the most expensive part of our buildout.
Best Advice: DIY projects are great, but some things should just be bought from a store. And while DIY feels like it might be less expensive than something store-bought, for us it ended up being equivalent in pricing.
Dream Sources: We find a lot of ideas and inspiration through Pinterest. Check out our Office and Dream Home boards to see things we like and find where we got some of the things for our studio. If you're curious to see before-and-after images of our space, you can check out our blog.
Resources of Note:
PAINT & COLORS
• Brand Unknown: Antique White
Globe Lights: Progress Lighting Outlet
Pipe Shelving: DIY project: wood from Home Depot and pipes from Consumers Plumbing (http://www.the-brick-house.com/2009/09/shelving-unit)
Area Rug: IKEA
Desk Tabletops: IKEA
Desk Legs: HairpinLove on Etsy
Zuo Modern Chairs: Madison Seating
Rolling Desk Drawers: IKEA
• Trash Cans: IKEA
5-Drawer Flat File: Craigslist
Coffee/Tea Maker: CuisinArt
Chalkboard: Family Heirloom
Work/Meeting Table: DIY project: wood from Home Depot and pipes from Consumers Plumbing
Space Heater: Gift
Bianchi Bike: Craigslist
Bear Skin Coasters: Gift
Desk Lamp: Target
Dog Bed: Ultra-Soft Plush Slumber Ball from Drsfostersmith.com
Picture Frames: IKEA
iPhone Stand: brtWoodWorks on Etsy
Pencil Sharpener: Thrift Store
Cigar Box: Grandpa’s
Coffee Can Pencil Holders: Grandpa’s
Painting: Thrift Store
Sofa: Room & Board
Area Rug: Ballard Designs
Chairs: Advanced Interior Designs
Coffee Table: DIY project: Type tray and wood type from Kane County Flea Market, Glass top from Ashland Glass, Legs from HairpinLove on Etsy
Shelving Unit: The Brown Elephant
Storage Cabinets: IKEA
Alphabet Poster: Lou Medel
Poster Frame: IKEA
Binoculars: Paris flea market
Boy/Girl Print: Gift
Paper Airplane: DIY project made from book pages
Snake Plant: Gethsemane Garden Center
Plant Pot: IKEA
Pendant Lights: Lowes
Thanks, Kim and Kyle!
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(Image credits: Alexis Buryk)