apartment therapy changing the world, one room at a time

We're big fans of a company's whose goals are both aesthetic and environmentally driven. And how cool is it when you read about a product whose concept was derived from the Namibia Beetle, an elegant natural example of water conservation. G4E's ECONO emulates the beetle's ability to direct condensation to the soil during the morning/evening and reduces the amount of evaporation during the day's heat...it's biomimicry is estimated to help save 50% in water saving. Currently ECONO is a concept, but the G4E team hopes to launch the product in the near future. So do we!