Name: WestEnd Lofts
Location: Marina Del Rey, CA
Size: 3 units: studio, two bedroom and a sales office
Earlier this year I started working as a project manager with an interior designer here in LA. Most recently we completed a huge project for the Kor Group (the people behind the Viceroy Hotels) in the Marina. We had a small studio, a one bedroom, 2 two bedrooms and a sales office to configure while sticking to a style that would reflect the Kor Group, the west side and incorporate the taste of the designer, Nadia Geller. It was a challenge and Apartment Therapy came to the rescue more than once providing inspiration and great resources for accessories and artwork (both the kind you can buy and the DIY variety). Work got so hectic last week that I had to slack on my posting duties here at AT but now I'm excited (and relieved) to be able to share some photos of the finished product.
The images are from 3 different units that we completed this week. The overall job was to design the space for a sales office and then outfit the 4 model units so that people would be able to envision these empty spaces as a great place to live (and want to buy them).
Images 1-5
The first images are of the WestEnd Sales Office and this one needed to be functional and stylish. Armed with inspiration from Kelly Wearstler, great hotel lobbies and the feeling on Abbot Kinney this is what we came up with: classic, beachy, glamorous and a little industrial. My favorite part is the amazing light fixture from Lindsey Adelman in front of the library. I actually read about her on AT and got in touch with her. She hooked us up and was able to ship us the fixture quickly and explain how to install it.
Images 6-8
The next unit is what we called the 'girl unit': ultra glam, lots of pattern and lots of shimmer packed into a small space. The space is actually a studio and looks way smaller empty than it does filled with furniture. The cornerstone of the whole space is the oversized mural that Jill Crawford created for us. It shocked me to see how much pattern could fit into a small space and not make it feel chaotic. Instead the mish mash of textures, patterns and colors made it feel warm and inviting.
Images 9-13
The last unit was one of my favorites: a little woodland, overall neutral but rich in texture. We sanded down stumps for the entryway and framed some vintage postcards for pops of color. We used simple mid century pieces of furniture and added a green wall behind the bar to keep things interesting. You can't see it here, but there's a pretty awesome reclaimed wood headboard in one of the bedrooms that people are pretty impressed by when they walk in. I also really loved the little touches like the egg vases from mudpuppy on etsy.
I have tons of images and just narrowed them down to a few, so you're not seeing the whole shebang. You can check out my flickr for more. If you're interested in purchasing a loft, check out WestEnd's site. And if you interested in hiring the designer I work for, check out Nadia Geller's site.
(Images: Laure Joliet)
These are so much fun to look at...Beautiful work!
view Mavesse's profile
AHHAHAHA i love the intro management textbook as coffee table decor.
your guests can flip through and learn NPV calculations while you're getting the lemonade.
view Bork Bork Bork's profile
awesome!!!
view abby's profile
I love it! Does anybody know who makes the green floral pillow in the picture no. 6?
view sophia17's profile
where did you get the tripod standing lamp? Love it!
view nynative's profile
sophia--those are anthropologie!
nynative--I'l have to doublecheck the lamp, can't remember.
view laure's profile
Must know about the fab beach collage you have in the sales office!!! Are they images you selected and had mounted? On canvas? Something else? Luvs it!
view annaland's profile
Spectacular, Laure! Any chance you can tell me who makes the white loveseat in the first picture?
view SF_chickadee's profile
job well done! one thing tho, the flat screen tv just didn't go with the interior....
view phase2phase's profile
Although this isn't my style, I did enjoy seeing what goes into preparing units for sale, so thanks!
view JoJenks's profile
anna--those were done by another company that does all the marketting materials (it matches the website).
chickadee--that was a custom piece!
And phase, it might have helped if I had turned it off before the picture ;)
view laure's profile
i think the glam "girl's room" is ultra fabulous and light an surprisingly breezy with so much going on in a small space.
i also think if you can only make rude comments about how everyone is an idiot or spoiled or gushing...you should go elsewhere, maybe?
view whitlin's profile
JennyLicht, your negativity is tiresome...If you always hate what everyone has to say, why read the comments to begin with?
view PaminBoston's profile
Nice space! The only tweek for me is the white step or whatever it is that is being used as a small table next to the sofa.
view dandyannie's profile
What's the flooring in image 1? It's beautiful.
view oldsplice's profile
These spaces look stylish and inviting.
Laure, you and your associates added a lot of flair and beautiful touches. Great job.
view Seaside's profile
Really interesting and well put-together post. Of the pictures I especially like the studio (although I'm not really sure I could live with that mural). I also really like that desk and chairs.
view idontdobeige's profile
I want cool sheets like the bed in pic #7. But you can exactly search for "cool sheets" and get anything useful. Any ideas. It doesn't need to be those specific sheets. But something graphic like that is awesome.
view grizzarkhov's profile
Looks great! Nice work. Where can I find a library ladder like the one pictured??
view highlowdesigns's profile
Congratulations! These are gorgeous rooms. I especially love the wall treatment in the girl unit.
view LeahDC's profile
oldsplice--it's polished concrete with a high gloss finish.
thanks seaside!
grizzarkhov--I believe we found that bedding at either anthro or cost plus/world market...bedding is an issue for me, too, I wish there was an easier way to find a whole mess of options...
highlowdesign--we got that ladder from a vintage store in gardena. we talked them into selling it, they actually just used it as a ladder.
view laure's profile
Absolutely brilliant use of space~beautiful!
view sansbornes's profile
Where did you purchase the reclaimed wood head board? It is quite the good looking piece...
view peachplumpear's profile
I have been up for hours looking for the exact same wallpaper used in living room (under the beach murals) to no avail. Would appreciate so much if you could point me in the right direction, thanks.
view 247decoratin's profile
It's a to the trade Romo paper!
view laure's profile
oh and peachplumpear: we made it ourselves!
view laure's profile