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Eye Candy: Complementing the Eames Aluminum Chair

021009vitraeamesad01.jpgWe love these couple of advertising images put out by Vitra, showcasing a myriad of mundane and unique household objects that complement the ever classic Eames aluminum chair. It helps we've always been a sunny disposition lover of all things orange. More conservative tastes prevail below, under the jump...

 
 

021009vitraeamesad02.jpgWe'd love to see Vitra continue this ad idea to other products in their catalog. Better yet, we'd love to see our readers' version of the same idea with their favourite home decor furnishing...maybe this weekend we'll try it out ourselves (if we can make enough room in our living room).

[via A Plus B]

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Look!, inspiration, kitchen, Eames, Vitra, ad campaign

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Comments (5)

Definition of complIment Because we are also orange, we are telling the Eames chair how nice it looks.

Definition of complEment Because we are also orange, we are completing the look, all over the floor, arranged in small clusters and rows*.

It is so easy. I know they are related, but they mean different things now, like moisten and moisturize are different. ComplEte, make whole or full. Has no I in it, like there's no I in Team.

*In the design sense, complement seems to mean one vague thing, but you are also possibly using a word that has a technical meaning in color theory, in an article about color, that might be a little more inappropriate this time than it usually is.

I don't really like any of these words.
Something of an augmentation or a balance, although balance still implies a pull from the blue side so it doesn't just look like a bunch of orange stuff. Coordinates, corresponds, integrates, harmonizes?

Also, it took me a while to figure out those gray apples were actually pumpkins/gourds, whatever. I know I've seen the pictures here before, I suppose if you are going for a color scheme, it's a good idea to get your Eames chair and all your ordinary stuff out in the middle of the floor. I don't really think this chair is so hot, to tell you the truth. It's an advertisement, maybe it will help people match all the things they like. I knew someone who bought everything green, didn't matter what it was, and in spite of thousands of trees on a hill not clashing, nothing in her apartment harmonized. Put it all out on the floor and proceed with caution, and make sure your cones are good (and don't trip on your stuff).

Take care, and you might want to share the vocab with the group! Thanks!

posted by K T G on February 10th 2009 at 10:34pm
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Although I "compliment" your effort above, the intended effect was to convey that the advertisement is "in praise or admiration" of the design in the title, but I did incorrectly use "compliment" in the stead of "complement" in the body text, simply made as a typo. In hindsight, using both words in the post was inviting trouble.

posted by gregory on February 11th 2009 at 11:57am
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I like the idea of these ads for it shows that if a little thought was put into it, the lowly object can be made into something elegent just by choosing a similar color (in this case a variation of orange in the same tonal family) in a bowl say to put near the Eames chair to tie the 2 together.

I think the biggest thing here is that all of the shades of that color are harmonizing together to create cohesive grouping.

posted by ciddyguy on February 11th 2009 at 1:19pm
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hey gregory - you know it's all in good fun, right? I still think some of your colleagues could benefit from straightening out the difference between the two words.

posted by K T G on February 11th 2009 at 7:20pm
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Folks who like these photos, may enjoy the "organized collection" group pool on Flickr:
http://www.flickr.com/groups/542301@N22/pool/

posted by Loosetooth on February 13th 2009 at 9:20pm
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