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Faux DWR advertisement

fakeDWRad

I did a bit of a double take just now when I saw this amusing facsimile of a Design Within Reach catalog page for an almost believable "Knife Chair" in the most recent issue of HOW. A wickedly sharp advertisement for the paper company Stora Enso, we wouldn't be surprised if someone really did take the idea for a truly cutting edge seating solution one day. Do we dare say that it ripped us to shreds?

 
 

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Comments (2)

This is brilliant. I'm always amused by the pompous copy in DWR and other design rags, and this is a great parody of that as well.

posted by Anne in Chicago on 2007-04-20 15:21:32
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I love this its hilarious! Looks about as comfortable as some items at DWR

posted by labchick on 2007-04-20 21:31:25
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